Aug. 9 - GARM shutters following X antitrust suit | Café Bustelo’s animated world gets icy makeover

Campaign Trail: Café Bustelo gives its animated world an icy makeover; What brands can learn about emotion from Olympic ads by Nike and Coke; Serta links with Olympic gold medalist to promote iComfort Pro mattress; Back-to-school 2024: How brands can win younger consumers as uncertainty endures View online | Signup

Daily Dive Aug.​ 9,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID The Role of Print in Evolving Marketing Strategies Join the webinar as our panelists explore challenges, plans and goals for marketing in 2024 — and reveal the role that print will play in the future. Register now.   GARM shutters following X antitrust suit against brand safety group While X leadership views the not-for-profit group’s shuttering as a victory, it’s not clear if the move will help it win back jumpy advertisers. Column Campaign Trail: Café Bustelo gives its animated world an icy makeover As the J.M. Smucker brand brings iced coffee to the refrigerated aisle, new spots by BBH USA give a chilly remix to recent marketing. Opinion What brands can learn about emotion from Olympic ads by Nike and Coke How emotions are used often determines whether creative can do more than just connect, but actually predispose viewers to buy, says Kantar’s Jane Ostler. Sponsored Content by Industry Dive The state of B2B marketing: what 20 million leaders want In 2024, the marketer who knows their B2B audience best will always win. Get your intel straight from the source. Register now. Exclusive Serta links with Olympic gold medalist to promote iComfort Pro mattress The bedding company has partnered with Team Whistle on an episode of its “No Days Off” YouTube series that features soccer star Sydney Leroux. Deep Dive Back-to-school 2024: How brands can win younger consumers as uncertainty endures The power of Gen Z and Gen Alpha to influence their parents to consider a brand could be the key to success amid another turbulent season. Opinion How Google’s move to retain cookies will impact digital advertisers The recent twist in the Privacy Sandbox saga is a wake-up call for the entire digital advertising ecosystem, according to Upwave’s George London. Read more news Creating Successful Loyalty Programs Hear from the Director of CRM and Loyalty at Adore Me on how to roll out a loyalty program that takes customer benefits to the next level in this new podcast episode. Listen Now From Our Library Playbook How to Transform Foods & Beverages into Functional Powerhouses Custom content for Edlong Podcast Mastering Subscription Programs: Loyalty Insights from Adore Me Custom content for Talon.One Playbook Drive Marketing Success by Tuning Into Customer Preferences Custom content for Symrise Trendline What experiential retail looks like in 2024 Supported by Uberall Webinar - on demand How to Drive Advertiser Performance While Improving Sales Custom content for Kevel View all resources What We’re Reading AdExchanger Publicis Acquired Retail Tech With Agency Clients – And Now Those Agencies Want Out Ad Age Paramount takes $6 billion TV network charge Fashion Dive HanesBrands to become ‘simpler, more focused business’ following Champion sale Suggest a story we should read Upcoming Event 27 AUG Webinar | 1 p.m. ET The State of B2B Marketing: What 20 Million Leaders Want Presented by studioID Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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