Aug. 12 - Popeyes appoints PepsiCo marketer as new CMO | Fanta debuts ‘Beetlejuice’ flavor

Fanta debuts QR code-powered ‘Beetlejuice’ flavor for Warner Bros. tie-in; 5 Gum, Zedd tease hidden bodega rave with social media scavenger hunt; What brands can learn about emotion from Olympic ads by Nike and Coke; Campaign Trail: Café Bustelo gives its animated world an icy makeover View online | Signup

Daily Dive Aug.​ 12,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID First-Party Data Strategies and How to Implement Them Find out why more and more marketers are turning to first-party data strategies and behavioral data to boost their company’s marketing efforts in this playbook.   Popeyes appoints PepsiCo marketer as new CMO Bart LaCount will serve as chief marketing officer in North America after previous CMO Jeff Klein was promoted to president at the fried chicken chain. Fanta debuts QR code-powered ‘Beetlejuice’ flavor for Warner Bros. tie-in The flavor includes packaging that can be scanned to unlock exclusive physical and digital experiences, including the chance to win movie tickets. 5 Gum, Zedd tease hidden bodega rave with social media scavenger hunt Those who find the secret party spot using clues doled out on social will be offered a glow-in-the-dark 5 Gum x Zedd pack as their ticket. TRENDLINE Where retail media stands in the marketing budget Retail media is primed to be an adland priority in 2024 as networks continue to proliferate across the space and marketer dollars flood the channel. Explore how marketers are approaching investments in this Trendline. Opinion What brands can learn about emotion from Olympic ads by Nike and Coke How emotions are used often determines whether creative can do more than just connect, but actually predispose viewers to buy, says Kantar’s Jane Ostler. Column Campaign Trail: Café Bustelo gives its animated world an icy makeover As the J.M. Smucker brand brings iced coffee to the refrigerated aisle, new spots by BBH USA give a chilly remix to recent marketing. Read more news The Role of Print in Evolving Marketing Strategies In this webinar, hear from marketing experts on the challenges, plans and goals for marketing in 2024 — and reveal the role that print will play in the future. Learn More From Our Library Podcast Mastering Subscription Programs: Loyalty Insights from Adore Me Custom content for Talon.One Playbook 5 Trending Shopping Behaviors Driving In-Store Sales Custom content for FedEx Office Playbook How to Create a Successful DTC Loyalty Program Custom content for Nebulab Webinar - on demand Elevate UX: How Retailers Can Boost Conversions Custom content for UserTesting Trendline The marketing transition to retail media platforms Supported by Fetch Rewards View all resources What We’re Reading CNBC Former YouTube CEO and Silicon Valley trailblazer Susan Wojcicki has died at age 56 The Wall Street Journal Universal Music Signs Meta Deal Allowing Its Music to Appear on WhatsApp The Washington Post How Coca-Cola tried and failed to suppress a boycott over Gaza Retail Dive Ace Hardware’s new experiential store model to be ‘immersive shopping experience that you can’t find anywhere else’ Suggest a story we should read Upcoming Events 15 AUG Webinar | 2 p.m. ET Uncovering the State of Marketing and Print Projects in 2024 Presented by studioID and FedEx Office 27 AUG Webinar | 1 p.m. ET The State of B2B Marketing: What 20 Million Leaders Want Presented by studioID 18 SEP Virtual Event | noon ET Insights Into the 2024 Holiday Shopping Season Presented by Retail Dive, Marketing Dive and Supply Chain Dive Company Announcements Press releases from companies in your industry. 2024 State of Local SEO for Contractors Report Press release from Contractor Lead Partners Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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