Aug. 23 - Coke Zero Sugar leans into gaming | UScellular, Alanis Morissette call out smartphone ironies

Campaign Trail: UScellular calls out smartphone ironies with Alanis Morissette; Wonderful Pistachios promotes on-the-go snacking with Uber, Lyft car wraps View online | Signup

Daily Dive Aug.​ 23,​ 2024 | Today’s news and insights for marketing leaders   TRENDLINE Inside the Growth of Retail Media Platforms Retail media is now generating billions in revenue for companies that can neatly spin their aggregation of shopper data into advertising networks. Learn more in this Trendline.   Coke Zero Sugar leans into gaming to reach Gen Z college football fans The better-for-you soft drink serves as the exclusive CPG sponsor of EA Sports College Football 25 and will tour 14 campuses. Column Campaign Trail: UScellular calls out smartphone ironies with Alanis Morissette In a campaign from AOR The Martin Agency, the fourth-largest wireless network continues its efforts to get consumers to turn off their phones. Wonderful Pistachios promotes on-the-go snacking with Uber, Lyft car wraps An out-of-home campaign highlights the brand’s No Shells product and also includes influencer tie-ups and Wi-Fi sponsorships. Sponsored Content by Industry Dive 8 tactics to build the ultimate sales-marketing feedback loop Create a feedback loop that gets your Sales and Marketing teams working together like a lean, mean, ROI machine. Read now. Read more news Elevate Your Print and Digital Marketing Print marketing remains crucial in a digital age. Learn from industry leaders how to blend print and digital, overcome vendor hurdles, and make informed budget decisions in this webinar. Watch Now From Our Library Trendline What experiential retail looks like in 2024 Supported by Uberall Webinar - on demand How to Drive Advertiser Performance While Improving Sales Custom content for Kevel Playbook Hotel Marketers: Stand Out From the Pack & Keep Customers Engaged Custom content for Wunderkind Webinar - on demand Uncovering the State of Marketing and Print Projects in 2024 Custom content for FedEx Office Industry Report The Challenges and Opportunities of Mobile App Marketing Custom content for Branch View all resources What We’re Reading Bloomberg YouTube Ads From Major Brands Are Landing on Project 2025 Videos Restaurant Dive Burger King offers 25% off food orders to Walmart+ members Ad Age Yeti CMO departs to lead marketing at AG1 Suggest a story we should read Upcoming Events 27 AUG Webinar | 1 p.m. ET The State of B2B Marketing: What 20 Million Leaders Want Presented by studioID 25 SEP Virtual Event | 2 p.m. ET How to Navigate and Capitalize on Retail Media Networks Presented by Marketing Dive and Grocery Dive Company Announcements Press releases from companies in your industry. Darren Huston's BlackPines Acquires Full Ownership of GameAddik, Expanding AdTech Portfolio Press release from BlackPines Captial Partners Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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