Aug. 16 - Walmart’s ad unit extends growth streak | How the digital economy is poised to expand

The digital economy is poised to grow: Here’s what the numbers say; Vitaminwater offers free rent to consumers who use its flavors as design inspiration View online | Signup

Daily Dive Aug.​ 16,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID First-Party Data Strategies and How to Implement Them Find out why more and more marketers are turning to first-party data strategies and behavioral data to boost their company’s marketing efforts in this playbook.   Earnings Walmart’s ad unit extends blockbuster growth streak, boosting profits Ad sales derived from marketplace sellers climbed nearly 50% in fiscal Q2 while Walmart has been focused on growing in-store and offsite offerings. The digital economy is poised to grow: Here’s what the numbers say Online retail and online travel are expected to increase their share of the global digital economy going forward, according to a recent Forrester report. Vitaminwater offers free rent to consumers who use its flavors as design inspiration Consumers can submit a photo of a Vitaminwater flavor in a room that needs a makeover and review AI-generated mood boards on a landing page.  Sponsored Content by Industry Dive The state of B2B marketing: what 20 million leaders want In 2024, the marketer who knows their B2B audience best will always win. Get your intel straight from the source. Register now. Read more news The Role of Print in Evolving Marketing Strategies In this webinar, hear from marketing experts on the challenges, plans and goals for marketing in 2024 — and reveal the role that print will play in the future. Learn More From Our Library Playbook 5 Trending Shopping Behaviors Driving In-Store Sales Custom content for FedEx Office Playbook How to Create a Successful DTC Loyalty Program Custom content for Nebulab Webinar - on demand Elevate UX: How Retailers Can Boost Conversions Custom content for UserTesting Trendline The marketing transition to retail media platforms Supported by Fetch Rewards View all resources What We’re Reading The Wall Street Journal Brian Niccol’s Journey From Doritos Locos Tacos to Running Starbucks Wired NBC Sent 27 Creators to Paris. It Only Needed Snoop and Olympic Athletes Food Dive You can’t ‘replicate a Celsius’: How the energy drink maker evolved from an unknown to category giant Digiday As the presidential election approaches, where do influencers come in? Suggest a story we should read Upcoming Events 27 AUG Webinar | 1 p.m. ET The State of B2B Marketing: What 20 Million Leaders Want Presented by studioID 18 SEP Virtual Event | noon ET Insights Into the 2024 Holiday Shopping Season Presented by Retail Dive, Marketing Dive and Supply Chain Dive Company Announcements Press releases from companies in your industry. New Report Reveals The Transformative Power of Interactivity in Mobile Video Advertising Press release from Digital Turbine Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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