Aug. 7 - McDonald’s collector cups nod to past tie-ins | ‘Beetlejuice’ sequel sells tickets in Roblox

‘Beetlejuice’ sequel sells tickets in first-of-its-kind Roblox activation; Outbrain acquires Teads for $1B to form new open-web advertising heavyweight; Google loses search antitrust case in blow to digital ad juggernaut; Why Autodesk’s 2028 Olympic deal is not ‘your mom’s brand partnership’ View online | Signup

Daily Dive Aug.​ 7,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID The Role of Print in Evolving Marketing Strategies Join the webinar as our panelists explore challenges, plans and goals for marketing in 2024 — and reveal the role that print will play in the future. Register now.   Beanie Babies, Barbie and more: McDonald’s new collector cups nod to past tie-ins The latest nostalgia play from the fast food brand comes as it has lost some of its steam, with comparable sales slipping in Q2. ‘Beetlejuice’ sequel sells tickets in first-of-its-kind Roblox activation Developed by Sawhorse, the experience includes a virtual Fandango box office where users can purchase real-world movie tickets. Outbrain acquires Teads for $1B to form new open-web advertising heavyweight The transaction, expected to close in Q1 next year, combines Outbrain’s performance marketing focus with Teads’ video and CTV capabilities. Google loses search antitrust case in blow to digital ad juggernaut “Google is a monopolist, and it has acted as one to maintain its monopoly,” wrote U.S. District Judge Amit Mehta in a potential landmark decision for tech. Q&A Why Autodesk’s 2028 Olympic deal is not ‘your mom’s brand partnership’ CMO Dara Treseder explained how being the Official Design and Make Platform of the Los Angeles games will drive business results for both parties. Read more news Creating Successful Loyalty Programs Hear from the Director of CRM and Loyalty at Adore Me on how to roll out a loyalty program that takes customer benefits to the next level in this new podcast episode. Listen Now From Our Library Playbook How to Transform Foods & Beverages into Functional Powerhouses Custom content for Edlong Podcast Mastering Subscription Programs: Loyalty Insights from Adore Me Custom content for Talon.One Playbook Drive Marketing Success by Tuning Into Customer Preferences Custom content for Symrise Trendline What experiential retail looks like in 2024 Supported by Uberall Webinar - on demand How to Drive Advertiser Performance While Improving Sales Custom content for Kevel View all resources What We’re Reading Yahoo Disney earnings: Streaming unit turns first profit while parks business lags Adweek Why Snoop Dogg Fits In Anywhere, Even the Olympics Retail Dive How to win over customers in inflationary times. Hint: It’s not just about price. MediaPost X Corp. Sues GARM Over ‘Massive’ Ad Boycott Suggest a story we should read Upcoming Event 27 AUG Webinar | 1 p.m. ET The State of B2B Marketing: What 20 Million Leaders Want Presented by studioID Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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