Aug. 22 - Marketing data security threats are rising | Totino’s enters breakfast category with retro ads

Totino’s enters breakfast category with retro ads targeting Gen Z; E.l.f. serves sports equity with Billie Jean King Cup sponsorship; Why Hinge turned real love stories into a zine written by literary stars View online | Signup

Daily Dive Aug.​ 22,​ 2024 | Today’s news and insights for marketing leaders   TRENDLINE Inside the Growth of Retail Media Platforms Retail media is now generating billions in revenue for companies that can neatly spin their aggregation of shopper data into advertising networks. Learn more in this Trendline.   Marketing data security threats are rising: Where CMOs see gaps While marketers prioritize working with data-security teams, effective communication remains a struggle, according to research from the CMO Council and KPMG.  Totino’s enters breakfast category with retro ads targeting Gen Z “Start the Day the Totino’s Way” taps into the younger generation’s appetite for nostalgia to introduce Breakfast Snack Bites. E.l.f. serves sports equity with Billie Jean King Cup sponsorship The cosmetics brand is also a founding partner of iHeart Women’s Sports Audio Network, an audio platform dedicated exclusively to women’s sports. Sponsored Content by Industry Dive 6 unexpected brand partnerships making waves in 2024 No, you’re not having a fever dream. There really is an e.l.f. x Liquid Death make-up kit…and even more insane brand collaborations where that came from. Read now. Q&A Why Hinge turned real love stories into a zine written by literary stars CMO Jackie Jantos explains how “No Ordinary Love” was inspired by #BookTok and helps the “dating app designed to be deleted” reach Gen Z. Read more news Elevate Your Print and Digital Marketing Print marketing remains crucial in a digital age. Learn from industry leaders how to blend print and digital, overcome vendor hurdles, and make informed budget decisions in this webinar. Watch Now From Our Library Trendline What experiential retail looks like in 2024 Supported by Uberall Webinar - on demand How to Drive Advertiser Performance While Improving Sales Custom content for Kevel Playbook Hotel Marketers: Stand Out From the Pack & Keep Customers Engaged Custom content for Wunderkind Webinar - on demand Uncovering the State of Marketing and Print Projects in 2024 Custom content for FedEx Office Industry Report The Challenges and Opportunities of Mobile App Marketing Custom content for Branch View all resources What We’re Reading Fashion Dive Universal Standard’s CEO talks inclusivity, legacy and brand-building Ad Age Influencers are launching newsletters—What brands need to know about platforms and sponsorships MediaPost Google Signs Deal To Serve Digital News Content, Funding California Media Suggest a story we should read Upcoming Events 27 AUG Webinar | 1 p.m. ET The State of B2B Marketing: What 20 Million Leaders Want Presented by studioID 25 SEP Webinar | 2 p.m. ET How to Navigate and Capitalize on Retail Media Networks Presented by Marketing Dive and Grocery Dive Company Announcements Press releases from companies in your industry. Consumable's PodIQ™ Redefines Podcast Addressability, Advancing Programmatic Ads in Audio Press release from Consumable Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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