Aug. 30 - Heinz extends brand platform after boost to sales | How the CMO role has evolved

The CMO role has evolved: Here’s what the numbers say; Fireball fuels football rivalries with first-ever paid TikTok campaign; Chili’s CMO on brand’s winning value message and evolving data strategy; What marketers must do to get retail media measurement right View online | Signup

Daily Dive Aug.​ 30,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Khoros Drive customer growth with a community Learn how to launch and leverage this brand-owned channel for your customers to collaborate and connect in our new virtual series. Save your seat.   NOTE FROM THE EDITOR Marketing Dive will not publish on Monday in recognition of Labor Day. We'll be back in your inbox with our regular coverage on Tuesday, Sept. 3.  In the meantime, read up on how Taco Bell is exporting its musical bona fides to grow internationally and learn about the areas in which the digital economy is poised to grow.  To support our original journalism, please consider sharing our newsletter with your colleagues and industry peers. Send them this link to get them subscribed to the newsletter: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76. As always, thanks for reading.  Jessica Deyo Editor, Marketing Dive Email Heinz double dips on ‘Irrational Love’ as masterbrand platform boosts performance The campaign, which has helped drive sales and awareness, now includes profiles of Heinz employees along with fresh tales of rabid consumer fandom. The CMO role has evolved: Here’s what the numbers say While the title of CMO is still alive and well, major disparities exist when it comes to tenure and representation, according to a Forrester report. Fireball fuels football rivalries with first-ever paid TikTok campaign New ads from the Sazerac whisky brand star comedians Andrew Santino and Stavros Halkias and poke fun at outrageous bets placed around games. Sponsored Content by Urban Science Why data and analytics are key to effective EV marketing The emergence of electric vehicles (EVs) has been a story of both rapid growth and stubborn obstacles. Q&A Chili’s CMO on brand’s winning value message and evolving data strategy Swipes at fast food competitors over rising prices, including through a retro video game, helped boost Chili’s same-stores sales by 14%.  Opinion What marketers must do to get retail media measurement right The rise of first-party IDs offers the promise of closed loop measurement, but carries with it both highs and lows, said CvE’s Paul Frampton. Read more news Elevate Your Print and Digital Marketing Print marketing remains crucial in a digital age. Learn how to blend print and digital, overcome vendor hurdles, and make informed budget decisions despite economic uncertainty in this webinar. Watch Now From Our Library Playbook 5 Trending Shopping Behaviors Driving In-Store Sales Custom content for FedEx Office Trendline How retailers are personalizing the shopper experience Supported by Litmus Playbook How to Create a Successful DTC Loyalty Program Custom content for Nebulab Webinar - on demand Elevate UX: How Retailers Can Boost Conversions Custom content for UserTesting Trendline The marketing transition to retail media platforms Supported by Fetch Rewards View all resources What We’re Reading Ad Age Google reveals ad tech revenue in antitrust case court documents MediaPost What A Difference 5 Days Of Olympic Ad Spending Makes The Wall Street Journal YouTube Stars Want Some Respect Suggest a story we should read Upcoming Event 18 SEP Virtual Event | noon ET Insights Into the 2024 Holiday Shopping Season Presented by Retail Dive, Marketing Dive and Supply Chain Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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