Aug. 21 - Gap gets loose with Troye Sivan in dance-heavy ads | What’s driving ad spend in H2

Marketers’ ad spend to grow in H2 led by social media and display, report finds; Why Hinge turned real love stories into a zine written by literary stars; How marketers can leverage creative to combat the impacts of fossil fuel View online | Signup

Daily Dive Aug.​ 21,​ 2024 | Today’s news and insights for marketing leaders   TRENDLINE Inside the Growth of Retail Media Platforms Retail media is now generating billions in revenue for companies that can neatly spin their aggregation of shopper data into advertising networks. Learn more in this Trendline.   Gap gets loose with pop star Troye Sivan in latest dance-heavy ads A fall campaign starring the “Rush” singer puts a focus on movement enabled by baggy denim, part of a rebound in ‘90s style trends. Marketers’ ad spend to grow in H2 led by social media and display, report finds More than half of marketers view CTV as the most critical consumer technology and media trend, according to Mediaocean’s 2024 H2 market report.   Q&A Why Hinge turned real love stories into a zine written by literary stars CMO Jackie Jantos explains how “No Ordinary Love” was inspired by #BookTok and helps the “dating app designed to be deleted” reach Gen Z. Sponsored Content by Industry Dive How to craft high-converting lead nurture streams Nurtured leads make 47% larger purchases than non-nurtured leads. Don’t leave money on the table. Get the data-backed infographic. Read more. Opinion How marketers can leverage creative to combat the impacts of fossil fuel An essential gap remains in public awareness of the role fossil fuel companies play in the climate crisis, according to WRTHY’s Katie Harrison.  Read more news Elevate Your Print and Digital Marketing Print marketing remains crucial in a digital age. Learn from industry leaders how to blend print and digital, overcome vendor hurdles, and make informed budget decisions in this webinar. Watch Now From Our Library Trendline What experiential retail looks like in 2024 Supported by Uberall Webinar - on demand How to Drive Advertiser Performance While Improving Sales Custom content for Kevel Playbook Hotel Marketers: Stand Out From the Pack & Keep Customers Engaged Custom content for Wunderkind Webinar - on demand Uncovering the State of Marketing and Print Projects in 2024 Custom content for FedEx Office Industry Report The Challenges and Opportunities of Mobile App Marketing Custom content for Branch View all resources What We’re Reading The Verge Google has to face a class action lawsuit over Chrome’s data collection Ad Age Starbucks seeks to add agency to its global roster Retail Dive Kevin Plank can’t let go of Under Armour. Is that hampering a turnaround? CNBC Target shares spike on hopes for rising profits, even as discounter gives cautious sales outlook Suggest a story we should read Upcoming Events 27 AUG Webinar | 1 p.m. ET The State of B2B Marketing: What 20 Million Leaders Want Presented by studioID 25 SEP Webinar | 2 p.m. ET How to Navigate and Capitalize on Retail Media Networks Presented by Marketing Dive and Grocery Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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