Weekender: How Barbie is giving fresh energy to its tagline and catching WNBA fever

Signup Weekender Aug.​ 31,​ 2024 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Khoros Drive customer growth with a community Learn how to launch and leverage this brand-owned channel for your customers to collaborate and connect in our new virtual series. Save your seat.   Note from the editor Retail media remains the fastest-growing channel in digital marketing, but it is primed for disruption as priorities shift among advertisers and network operators. There are a number of looming questions surrounding the area, including how the convergence of CTV and retail data is shaking up legacy media and where retail media networks fit within an organization. Join us on Wednesday, Sept. 25 from 2-4:30 p.m. ET for our virtual event, How to Navigate and Capitalize on Retail Media Networks, to hear from a panel of industry leaders on those topics and more. The event will be co-hosted by our journalists across Marketing Dive and Grocery Dive and is free to attend. You can register for the event here: https://resources.industrydive.com/how-to-navigate-and-capitalize-on-retail-media-networks?utm_source=MD&utm_medium=Ed-Notes-Weekender&utm_campaign=Q32024RetailMediaDiveLive. Don’t forget, registration for the event is completely free — be sure to share the link with colleagues who may also be interested in attending. As always, thanks for reading. Jess Deyo Editor, Marketing Dive Email How Barbie is giving fresh energy to its tagline and catching WNBA fever The Mattel brand's Senior Vice President Krista Berger explained how a new "Give Limitless Possibilities" campaign is helping Barbie connect to its purpose. General Mills teams with Kelce brothers for Cereal Training Camp The tie-up will be promoted via TV and online ads and includes a new cereal that mixes Cinnamon Toast Crunch, Lucky Charms and Reece's Puffs. Celsius centers campaign on college football to further Gen Z marketing The energy drink's expanded NIL roster of Heisman hopefuls will feature in a campaign including TV spots, social content and activations across channels. Sponsored Content by Urban Science Why data and analytics are key to effective EV marketing The emergence of electric vehicles (EVs) has been a story of both rapid growth and stubborn obstacles. Q&A Chili's CMO on brand's winning value message and evolving data strategy Swipes at fast food competitors over rising prices, including through a retro video game, helped boost Chili's same-stores sales by 14%.  CarMax depicts car-buying nightmare in new 'Beetlejuice' ads The used car retailer's latest campaign guides consumers through a spooky BeetleMax dealership and spans TV, online video and social media. Buffalo Wild Wings brings Jason Kelce back to football in new ads The former Eagles center pals around with the brand's CGI buffalo mascot in an effort that leans into Kelce's recent retirement and famous brother.  Elevate Your Print and Digital Marketing Print marketing remains crucial in a digital age. Learn how to blend print and digital, overcome vendor hurdles, and make informed budget decisions despite economic uncertainty in this webinar. Watch Now From Our Library Playbook 5 Trending Shopping Behaviors Driving In-Store Sales Custom content for FedEx Office Playbook How to Create a Successful DTC Loyalty Program Custom content for Nebulab Webinar - on demand Elevate UX: How Retailers Can Boost Conversions Custom content for UserTesting Trendline The marketing transition to retail media platforms Supported by Fetch Rewards Playbook How CPGs Can Establish & Maintain Brand Loyalty Custom content for Amazon Ads View all resources Best of What We're Reading Ad Age Google reveals ad tech revenue in antitrust case court documents MediaPost What A Difference 5 Days Of Olympic Ad Spending Makes The Wall Street Journal YouTube Stars Want Some Respect Fashion Dive Temu accused of sending unsolicited marketing texts in class action lawsuit The Verge Yelp sues Google for antitrust violations Ad Age How agency search consultants are evolving as marketers lead more reviews Suggest a story we should read Upcoming Event 18 SEP Virtual Event | noon ET Insights Into the 2024 Holiday Shopping Season Presented by Retail Dive, Marketing Dive and Supply Chain Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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