Aug. 5 - Kraft pushes Mac & Cheese as pandemic breakfast | Ad stakeholders race to replace cookies, mobile IDs

Ad stakeholders race to form new digital media standards as old ones face 'Tower of Babel' moment; How the coronavirus altered DTC's relationship with brick and mortar; Apple marketing chief Phil Schiller steps back; Gillette Venus, Cottonelle help players customize Nintendo's 'Animal Crossing' View online | Signup | Forward

Daily Dive Aug.​ 5,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Simon Data Digital Transformation: The Marketing and Experience Imperative Join the Fireside Chat on Digital Transformation with Google’s VP of Global Marketing & Simon Data. Bring your team & questions! Register now.   Kraft pushes Mac & Cheese as pandemic breakfast to reach busy parents A new ad, limited-edition packaging and sweepstakes come after Kraft found that parents have served the meal in mornings more often in recent months. Ad stakeholders race to form new digital media standards as old ones face 'Tower of Babel' moment As bedrock tools like cookies enter their final days, major advertisers, agencies and publishers have created a group focused on safeguarding both personalization and user privacy. How the coronavirus altered DTC's relationship with brick and mortar As e-commerce became increasingly competitive, digitally native brands opened stores. But the pandemic forced brands to pause on plans and seek alternatives. Sponsored Content by LiveRamp When change is the only constant, data access matters more than ever With the right permissioned information at hand and available for analysis, marketers can make better revenue-driving decisions. Apple marketing chief Phil Schiller steps back After more than 30 years at the company, an integral player in key product launches is scaling back his responsibilities as Greg Joswiak steps up. Gillette Venus, Cottonelle help players customize Nintendo's 'Animal Crossing' Both brands debuted digital content that gives players more ways to design their avatars and virtual homes in a game that surged in popularity during pandemic lockdowns. Read more news The 5-Step Guide to Marketing Analytics Agility Discover the biggest roadblocks to data agility for marketers and how to avoid them in this playbook. Download Now From Our Library Playbook A 5-Step Guide to Gaining Data and Analytics Agility By Brand Studio View all resources What We're Reading Ad Exchanger Disney’s Streaming Services Reach 100 Million Paid Subscribers As Its Ads Business, Live Experiences Struggle The Wall Street Journal NBA CMO Kate Jhaveri Doesn’t Want an Asterisk on This Season Adweek After Coronavirus Tweets, Tom Goodwin Is Out at Publicis Groupe Ad Age Ex-marketer Jim Farley to take over as Ford CEO Suggest a story we should read Upcoming Events Take Your First Steps in Building Data-Driven Experiences with Adobe Experience Platform Aug. 11, 2020 - Aug. 11, 2020 | Webinar 2pm ET The SMS Marketing Game: What You Need to Know to Stay Ahead Aug. 18, 2020 - Aug. 18, 2020 | Webinar 2pm ET Using Product Data and Emotional Context to Drive Hyper-Personalization Aug. 18, 2020 - Aug. 18, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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