Aug. 27 - How El Pollo Loco tripled digital sales with marketing | Lunchables' choose-your-own-adventure hotline

Lunchables' back-to-school hotline teaches personal safety; TikTok CEO resigns after 3 months as app nears inflection point in US; Google Chrome update blocking resource-depleting ads goes live, sewing confusion View online | Signup | Forward

Daily Dive Aug.​ 27,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Validity The premier email success platform Everest is an invaluable solution for the best email marketers. If you’re serious about reaching the top, Everest was made for you. Learn more.   How El Pollo Loco tripled digital sales in 2020 by modernizing its marketing CEO Bernard Acoca explained how the restaurant brand revitalized its marketing after spending 98% of its media budget on TV and print just a few years ago. Lunchables' back-to-school hotline teaches personal safety A choose-your-own-adventure audio experience from the Oscar Mayer brand shares tips for washing hands, wearing face masks and social distancing. TikTok CEO resigns after 3 months as app nears inflection point in US In an internal memo obtained by CNBC, Kevin Mayer said "we expect to reach a resolution very soon," a potential nod to the platform getting acquired. Sponsored Content by Marketing Dive Brand Studio Protect your promotions with identity marketing Comcast uses identity marketing to develop successful promotions for the Gen Z market. Find out to leverage this strategy and design profitable customer acquisition campaigns in this upcoming webinar. UPDATED Google Chrome update blocking resource-depleting ads goes live, sewing confusion Digiday reported some publishers were surprised by the feature, with insiders claiming they hadn't received an update since its announcement in May. Read more news Inside the World of Influencer Marketing Explore consumer trends driving growth in influencer marketing as well as how TikTok and Instragram are actively moving to support monetization for influencers in this Trendline. Access Now From Our Library Webinar - on demand Take Your First Steps in Building Data-Driven Experiences with Adobe Experience Platform By Brand Studio Playbook A 5-Step Guide to Gaining Data and Analytics Agility By Brand Studio Whitepaper How Online Retailers Can Turn Returns Into a Competitive Advantage By Brand Studio Trendline Inside the Rapidly Changing World of Influencer Marketing Webinar - on demand A 360 Look at the People, Processes, and Data of Re-Opening Retail in 2020 By Brand Studio View all resources What We're Reading MediaPost NBA Playoffs Stopped On Wednesday After Blake Shooting, TNT Airings Cancelled The Drum WPP revenues dip 15% in Q2 as Mark Read talks up digital creds Ad Age Facebook begins the search for a new CMO Bloomberg Google CEO Sundar Pichai Rules Out Buying TikTok Suggest a story we should read Upcoming Events 2020 Consumer Trends and Holiday Predictions: Insights From Over a Billion Shoppers Sept. 1, 2020 - Sept. 1, 2020 | Webinar 2pm ET How to Accelerate Your Business from Cloud to Content Sept. 1, 2020 - Sept. 1, 2020 | Webinar 2pm ET Achieving Quicker ROI for Your Digital Marketing Programs Sept. 15, 2020 - Sept. 15, 2020 | Webinar 2pm ET How to Drive Demand to Your App in a Post COVID-19 Era Sept. 23, 2020 - Sept. 23, 2020 | Webinar 2pm ET Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing Sept. 24, 2020 - Sept. 24, 2020 | Webinar 2pm ET Holiday 2020: Salesforce Shares Insights to Help Navigate a Very Confusing Holiday Season Sept. 28, 2020 - Sept. 28, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Mobile Marketer | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip