Aug. 18 - Pepsi champions at-home football fans | Corona returns with Snoop Dogg campaign

Corona taps Snoop Dogg for first campaign unifying family of brands; Diageo to pay up to $610M to buy Ryan Reynolds-backed Aviation Gin; DTC brand's new CMO thinks eco-friendly is the next big thing for CPGs; Mtn Dew encourages consumers to head outdoors with new sweepstakes View online | Signup | Forward

Daily Dive Aug.​ 18,​ 2020 | Today's news and insights for marketing leaders   TRENDLINE Inside the World of Influencer Marketing In this Trendline, explore consumer trends in influencer marketing and learn how brands like Grubhub are utilizing social media platforms to increase Gen Z engagement. Access now.   Pepsi champions football fans stuck at home as sports marketing shifts focus VP of Marketing Todd Kaplan dished on a new NFL platform that centers on how people are continuing to express their passion for the sport despite pandemic limitations.  Corona taps Snoop Dogg for first campaign unifying family of brands With "La Vida Más Fina," the beverage marketer steps back into the spotlight after facing backlash for its name's close resemblance to the novel coronavirus. Diageo to pay up to $610M to buy Ryan Reynolds-backed Aviation Gin The purchase of the fast-growing brand gives the liquor maker a bigger stake in premium alcohol and adds to its portfolio of brands with celebrity connections. Sponsored Content by Claritas Boost your ROI with high performing email campaigns See how an auto dealer generated $82 million dollars from a 6-month email campaign focused on their custom target audiences. Read the case study. DTC brand's new CMO thinks eco-friendly is the next big thing for CPGs Lilian Tomovich, who joins Grove Collaborative from MGM Resorts, talked with Marketing Dive about building a new kind of CPG brand as consumer priorities shift. Mtn Dew encourages consumers to head outdoors with new sweepstakes As consumers rediscover the joys of motorsports, hiking and fishing, the "Claim the Outdoors" sweepstakes continues the brand's adventure push. Read more news How AI Supports a Superior Customer Experience Find out how to reach more of your best customers by delivering experiences that automatically adapt to their wants and needs. Learn More From Our Library Webinar - on demand A 360 Look at the People, Processes, and Data of Re-Opening Retail in 2020 By Brand Studio Playbook 6 Ways Self-Service Kiosks Enhance the Customer Experience By Brand Studio Webinar - on demand Take Your First Steps in Building Data-Driven Experiences with Adobe Experience Platform By Brand Studio Playbook A 5-Step Guide to Gaining Data and Analytics Agility By Brand Studio Whitepaper How Online Retailers Can Turn Returns Into a Competitive Advantage By Brand Studio Trendline Inside the Rapidly Changing World of Influencer Marketing View all resources What We're Reading Reuters Walmart beats on profit, posts record online sales on pandemic boost MediaPost California Privacy Regulations Gain Final Approval, Enforcement Begins The Wall Street Journal Amazon Bets on Office-Based Work With Expansion in Major Cities CNBC Inside Google’s feud with the battered online travel industry Suggest a story we should read Upcoming Events Using Product Data and Emotional Context to Drive Hyper-Personalization Aug. 18, 2020 - Aug. 18, 2020 | Webinar 2pm ET 2020 Consumer Trends and Holiday Predictions: Insights From Over a Billion Shoppers Sept. 1, 2020 - Sept. 1, 2020 | Webinar 2pm ET How to Accelerate Your Business from Cloud to Content Sept. 1, 2020 - Sept. 1, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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