Feb. 26 - Chipotle debuts TV ad on Roblox | IHOP in-houses creative in bid to cultural relevance

IHOP in-houses creative as part of bid to return to cultural relevance; Sling TV to provide a home for Sabio’s Creator TV; How Powerade’s March Madness campaign takes aim at Gatorade; Mark Penn on Stagwell’s challenger status as Omnicom-IPG merger looms View online | Signup

Daily Dive Feb.​ 26,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Sonder Chase, United & 7-11 launch media businesses Brands like these and more are leveraging physical media, digital platforms and loyalty programs to monetize partner marketing activities and provide relevant offers to customers. Download the report.   NOTE FROM THE EDITOR  Don’t miss your chance: Be sure to join Marketing Dive today at 2 p.m. ET for our virtual event, Assessing AI’s Role in Marketing for 2025, to hear from a panel of industry experts as they discuss the latest intersection of marketing and generative AI.  The discussion will feature insights from numerous experts, including brand marketers, agency executives, strategists, analysts and more on the topic of generative AI and marketing. The event will be hosted by Marketing Dive and is free to attend.  Those interested in attending can register for the event using this link. Don’t forget, the event is completely free to attend — be sure to share the link with colleagues who may also be interested in attending.  As always, thanks for reading. Jessica Deyo Editor, Marketing Dive Email Chipotle debuts national TV ad on Roblox to promote sustainability The “Unfolded” effort demonstrates how the first-mover continues to experiment with the metaverse to link gaming, content and real-world rewards. IHOP in-houses creative as part of bid to return to cultural relevance A Guinness World Record attempt that involves creating 20,000 pancakes is the first major marketing effort under new leadership.  Sling TV to provide a home for Sabio’s Creator TV The tie-up with the free ad-supported television channel Creator TV points to ongoing growth in streaming and interest in user-generated content. Sponsored Content by D3 (PepsiCo Foods US) The ultimate creative snack pack: in-house and external agencies Combining agency experience with in-house expertise for the best of both worlds. How Powerade’s March Madness campaign takes aim at Gatorade CMO Tom Gargiulo explains how “It Takes More To Get This Far” seeks to build on the Coca-Cola brand’s recent momentum. Q&A Mark Penn on Stagwell’s challenger status as Omnicom-IPG merger looms The chairman and CEO discussed the company’s approach to mergers and acquisitions, data and artificial intelligence at an adland inflection point. Read more news 2025 Content Marketing Predictions (+ How to Navigate Them) Seize early opportunities. Ditch defunct approaches. Boldly go into 2025 with a content marketing strategy tuned to the latest expert forecasts. Download Now From Our Library Trendline AI’s impact on marketing strategies Supported by AtData Webinar - on demand Winning in the Attention Economy: Strategies to Break Through the Noise Custom content for Canva Playbook How C-Stores Can Boost Revenue With In-Store Technology Custom content for Shep Digital Solutions View all resources What We’re Reading Adweek Ann Bair to Succeed Ramon Jones as CMO of Nationwide CNBC Target strikes deal with sportswear brand Champion, as it tries to rev up apparel sales Restaurant Dive Uber Eats vs. DoorDash: Inside the legal battle between ‘two titans’ of delivery Suggest a story we should read Company Announcements Press releases from companies in your industry. Fast Company Launches “Brand New World,” a New Podcast Examining AI’s Impact on Marketing and Advertising Press release from Fast Company 61% of Americans concerned about GenAI for misinformation and deepfakes: YouGov report Press release from YouGov America Relevant+ Announces 10X Revenue Surge and Award-Winning Hires in Just 10 Months Press release from Relevant+ Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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