Weekender: Pepsi champions football fans stuck at home as sports marketing shifts focus

Signup | Forward Weekender Aug.​ 22,​ 2020 | A roundup of this week's most read stories

TRENDLINE Inside the World of Influencer Marketing In this Trendline, explore consumer trends in influencer marketing and learn how brands like Grubhub are utilizing social media platforms to increase Gen Z engagement. Access now.   Pepsi champions football fans stuck at home as sports marketing shifts focus VP of Marketing Todd Kaplan dished on a new NFL platform that centers on how people are continuing to express their passion for the sport despite pandemic limitations.  Keebler brings the brand into the real world in far-reaching refresh It features the cartoon realm of Ernie the Elf, shots of real families enjoying the treats together and a beta test of shoppable Hulu ads through a Walmart deal. Popeyes looks to end year early with Times Square countdown celebrating chicken sandwich As the mega-popular menu item celebrates its one-year anniversary, the brand is hosting a mock New Year's Eve event in August.   Stella Artois brings five-star hotel service to homebodies Perks include doorside contactless check-in and experiences guided by celebrities, including personalized wakeup calls from Liev Schreiber. Good Humor enlists The RZA to address ice cream truck jingle's problematic past Working with the legendary Wu-Tang Clan co-founder, the Unilever ice cream brand crafted a modern replacement for "Turkey in the Straw." How AI Supports a Superior Customer Experience Find out how to reach more of your best customers by delivering experiences that automatically adapt to their wants and needs. Learn More From Our Library Webinar - on demand A 360 Look at the People, Processes, and Data of Re-Opening Retail in 2020 By Brand Studio Webinar - on demand Using Product Data and Emotional Context to Drive Hyper-Personalization By Brand Studio Playbook 3 Ways Interactive Guided Shopping Delivers E-commerce Insights By Brand Studio Whitepaper How Online Retailers Can Turn Returns Into a Competitive Advantage By Brand Studio Trendline Inside the Rapidly Changing World of Influencer Marketing Webinar - on demand How Banking Institutions Can Improve Customer Experience with Data By Brand Studio Survey Report 3 Ways E-Commerce Fraud and Disputes Chip Away at Revenue By Brand Studio View all resources Best of What We're Reading Politico Zuckerberg interviewed by FTC as part of antitrust probe into Facebook Reuters Walmart beats on profit, posts record online sales on pandemic boost MediaPost California Privacy Regulations Gain Final Approval, Enforcement Begins MediaPost BBDO Worldwide Hires Its First Chief Diversity Equity & Inclusion Officer The Wall Street Journal ViacomCBS Seeks About $5.5 Million for 30-Second Commercial Spots in 2021 Super Bowl Bloomberg Apple Makes Wall Street History by Breaking $2 Trillion Barrier Suggest a story we should read Upcoming Events 2020 Consumer Trends and Holiday Predictions: Insights From Over a Billion Shoppers Sept. 1, 2020 - Sept. 1, 2020 | Webinar 2pm ET How Direct-To-Consumer Brands Are Growing Recurring Revenue Through Subscriptions Sept. 2, 2020 - Sept. 2, 2020 | Webinar 2pm ET Building Year-Round Customer Lifetime Value in Retail Sept. 16, 2020 - Sept. 16, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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