Aug. 26 - Olay extends STEM-focused mission | Lowe's hits fashion runways

Lowe's hits the runway with fashion show streams, curated home decor; Marketers spend $100M on ads as live sports return to TV; Apple acquires VR startup focused on virtual avatars for videoconferencing; Report: Nike shutting down 9 wholesale accounts in shift to DTC View online | Signup | Forward

Daily Dive Aug.​ 26,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Validity The premier email success platform Everest is an invaluable solution for the best email marketers. If you’re serious about reaching the top, Everest was made for you. Learn more.   Olay extends STEM-focused mission in Women's Equality Day campaign A new video and print ads feature four women who deliver messages about the industry's gender gap that are coded within scientific formulas. Lowe's hits the runway with fashion show streams, curated home decor The New York Fashion Week tie-in suggests how new Lowe's CMO Marisa Thalberg might boost the brand's lifestyle positioning, a strategy she also applied during her Taco Bell tenure.  Marketers spend $100M on ads as live sports return to TV However, Microsoft, LVMH, Expedia and Sprint are among the brands that didn't return to advertising during live sports. Apple acquires VR startup focused on virtual avatars for videoconferencing As virtual events are expected to stick around, including in the marketing sector, the tech giant could be carving out a bigger part of an emerging market. Report: Nike shutting down 9 wholesale accounts in shift to DTC Among those closing are Belk, Dillard's and Zappos, according to an analyst note from Susquehanna Financial Group. Opinion Social is not a shortcut Brands wishing to benefit from social media marketing must understand what it is, the people behind the accounts and how to evolve strategies, Firewood's Vanessa Zucker and Mamou Kilambi write. Read more news Inside the World of Influencer Marketing Explore consumer trends driving growth in influencer marketing as well as how TikTok and Instragram are actively moving to support monetization for influencers in this Trendline. Access Now From Our Library Webinar - on demand Take Your First Steps in Building Data-Driven Experiences with Adobe Experience Platform By Brand Studio Playbook A 5-Step Guide to Gaining Data and Analytics Agility By Brand Studio Whitepaper How Online Retailers Can Turn Returns Into a Competitive Advantage By Brand Studio View all resources What We're Reading The New York Times How TikTok’s Talks With Microsoft Turned Into a Soap Opera The Wall Street Journal McDonald's Probe Into Ex-CEO Investigates HR Department, Coverups Ad Age Nathan Young resigns from Periscope, 'not certain' he'll return to advertising CNBC Best Buy to experiment with turning some stores into hubs as it bets on permanent shift toward online shopping Suggest a story we should read Upcoming Events How to Accelerate Your Business from Cloud to Content Sept. 1, 2020 - Sept. 1, 2020 | Webinar 2pm ET Achieving Quicker ROI for Your Digital Marketing Programs Sept. 15, 2020 - Sept. 15, 2020 | Webinar 2pm ET Holiday 2020: Salesforce Shares Insights to Help Navigate a Very Confusing Holiday Season Sept. 28, 2020 - Sept. 28, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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