Aug. 13 - TikTok teams with Yankees | Back-to-school ads empathize with uncertainty

Retailers' back-to-school ads resonate by empathizing with uncertainty, study finds; What COVID-19 did to customer loyalty; Stop & Shop unveils new e-commerce platform View online | Signup | Forward

Daily Dive Aug.​ 13,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive Brand Studio Your Guide to Marketing Data Agility A holistic view of the customer and real-time data allows marketers to have true agility. Discover the biggest roadblocks to data agility for marketers and how to avoid them in this playbook.   TikTok inks 3-year deal with New York Yankees Along with new team-branded content, the app will sponsor the team and its pay TV network in exchange for promotional spots, including signage at Yankee Stadium. Retailers' back-to-school ads resonate by empathizing with uncertainty, study finds Ads from Kohl's, Walmart and others address uncertain times with upbeat messages during a markedly different back-to-school season. What COVID-19 did to customer loyalty As retailers grappled with out-of-stocks, research found that 75% of consumers opted to shop alternative brands. Stop & Shop unveils new e-commerce platform An updated online experience and loyalty program includes the phasing out of Peapod as a consumer-facing service. Read more news From Our Library Playbook 6 Ways Self-Service Kiosks Enhance the Customer Experience By Brand Studio Webinar - on demand Take Your First Steps in Building Data-Driven Experiences with Adobe Experience Platform By Brand Studio Playbook A 5-Step Guide to Gaining Data and Analytics Agility By Brand Studio Playbook 3 Ways Interactive Guided Shopping Delivers E-commerce Insights By Brand Studio Trendline What You Need to Know About Supply Chain in Retail View all resources What We're Reading Ad Age WarnerMedia opens up HBO Max ad inventory to entire marketplace The Wall Street Journal Marketers Extend Their Social-Media Scrutiny Beyond Facebook Bloomberg Amazon Wins Loyal Walmart Shoppers as Americans Stampede Online Suggest a story we should read Upcoming Events Using Product Data and Emotional Context to Drive Hyper-Personalization Aug. 18, 2020 - Aug. 18, 2020 | Webinar 2pm ET 2020 Consumer Trends and Holiday Predictions: Insights From Over a Billion Shoppers Sept. 1, 2020 - Sept. 1, 2020 | Webinar 2pm ET How Direct-To-Consumer Brands Are Growing Recurring Revenue Through Subscriptions Sept. 2, 2020 - Sept. 2, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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