Aug. 17 - Keebler's major brand refresh | Good Humor taps The RZA for new ice cream truck jingle

Good Humor enlists The RZA to address ice cream truck jingle's problematic past; Accenture buys CreativeDrive to expand output of content for brands; Clorox touts odor-fighting cat litter with The Try Guys YouTube deal; Campaign Trail: Adobe illustrates how constraints can foster creativity with virtual film festival View online | Signup | Forward

Daily Dive Aug.​ 17,​ 2020 | Today's news and insights for marketing leaders   TRENDLINE Inside the World of Influencer Marketing In this Trendline, explore consumer trends in influencer marketing and learn how brands like Grubhub are utilizing social media platforms to increase Gen Z engagement. Access now.   Keebler brings the brand into the real world in far-reaching refresh It features the cartoon realm of Ernie the Elf, shots of real families enjoying the treats together and a beta test of shoppable Hulu ads through a Walmart deal. Good Humor enlists The RZA to address ice cream truck jingle's problematic past Working with the legendary Wu-Tang Clan co-founder, the Unilever ice cream brand crafted a modern replacement for "Turkey in the Straw." Accenture buys CreativeDrive to expand output of content for brands CreativeDrive has a network of on-premise studios and proprietary tech to help marketers automate production — a service in high demand amid pandemic-related disruptions.  Sponsored Content by Marketing Dive Brand Studio Realize ROI quicker with digital impact services As a digital marketer, you expect to achieve ROI on your technology quickly, seamlessly and continuously. Discover how to ensure your digital marketing programs deliver on KPIs in this webinar. Clorox touts odor-fighting cat litter with The Try Guys YouTube deal A new campaign for Fresh Step comes as the CPG giant ramps up its creator strategy by assembling an influencer advisory council. Column Campaign Trail: Adobe illustrates how constraints can foster creativity with virtual film festival Indie filmmakers were given just five days to use only Adobe Stock footage and the company's video editing tools, resulting in 13 creative and unbranded films. Read more news How AI Supports a Superior Customer Experience Find out how to reach more of your best customers by delivering experiences that automatically adapt to their wants and needs. Learn More From Our Library Webinar - on demand Take Your First Steps in Building Data-Driven Experiences with Adobe Experience Platform By Brand Studio Playbook A 5-Step Guide to Gaining Data and Analytics Agility By Brand Studio View all resources What We're Reading Ad Age Drake's new music video is basically a massive Nike ad The Wall Street Journal Brands Ease Into Commercial Productions With Smaller Crews and Covid-19 Precautions Venture Beat U.S. Justice Department going ‘full tilt’ on tech antitrust probe Variety Karlie Kloss Leads Buyout of W Magazine, With Jason Blum Among New Owners Suggest a story we should read Upcoming Events Using Product Data and Emotional Context to Drive Hyper-Personalization Aug. 18, 2020 - Aug. 18, 2020 | Webinar 2pm ET 2020 Consumer Trends and Holiday Predictions: Insights From Over a Billion Shoppers Sept. 1, 2020 - Sept. 1, 2020 | Webinar 2pm ET How to Accelerate Your Business from Cloud to Content Sept. 1, 2020 - Sept. 1, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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