Aug. 25 - KFC drops 'Finger Linkin'' slogan around globe | CVS launches ad network

CVS Pharmacy launches ad network for in-store, online campaigns; Forrester: Brands must integrate DTC, wholesale retail teams as digital commerce grows; Social is not a shortcut; KitchenAid profiles women's struggles, triumphs in restaurant industry with Hulu documentary View online | Signup | Forward

Daily Dive Aug.​ 25,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Validity The premier email success platform Everest is an invaluable solution for the best email marketers. If you’re serious about reaching the top, Everest was made for you. Learn more.   KFC drops 'Finger Lickin'' slogan around the globe as hygiene concerns persist Deeming the 64-year-old catchphrase inappropriate during the pandemic, the brand is expanding a pause as part of its first global campaign. CVS Pharmacy launches ad network for in-store, online campaigns The CVS Media Exchange gives advertisers access to online and offline channels, including in-store ads and website banners. Forrester: Brands must integrate DTC, wholesale retail teams as digital commerce grows Brands including Mars and Deckers are already taking steps to provide a more consistent customer experience and partner better with retailers. Sponsored Content by Marketing Dive Brand Studio Inrcease customer lifetime value year-round Increasing the number of products per purchase and encouraging more frequent purchases is key to developing customer lifetime value. Find out how in our webinar: Register now. Opinion Social is not a shortcut Brands wishing to benefit from social media marketing must understand what it is, the people behind the accounts and how to evolve strategies, Firewood's Vanessa Zucker and Mamou Kilambi write. KitchenAid profiles women's struggles, triumphs in restaurant industry with Hulu documentary Directed by an Oscar-winning filmmaker, "A Woman's Place" debuts ahead of Women's Equality Day and features no product shots of the Whirlpool brand. Read more news Inside the World of Influencer Marketing Explore consumer trends driving growth in influencer marketing as well as how TikTok and Instragram are actively moving to support monetization for influencers in this Trendline. Access Now From Our Library Webinar - on demand Using Product Data and Emotional Context to Drive Hyper-Personalization By Brand Studio Playbook A 5-Step Guide to Gaining Data and Analytics Agility By Brand Studio Webinar - on demand How Banking Institutions Can Improve Customer Experience with Data By Brand Studio Survey Report 3 Ways E-Commerce Fraud and Disputes Chip Away at Revenue By Brand Studio View all resources What We're Reading TechCrunch Mastercard acquired and shut down IfOnly, an experiences marketplace hit by COVID-19 Bloomberg Disney Leads Old Media Giants in Making Money From Streaming Ad Exchanger Google's Heavy Ads Intervention Is Coming Suggest a story we should read Upcoming Events 2020 Consumer Trends and Holiday Predictions: Insights From Over a Billion Shoppers Sept. 1, 2020 - Sept. 1, 2020 | Webinar 2pm ET How Direct-To-Consumer Brands Are Growing Recurring Revenue Through Subscriptions Sept. 2, 2020 - Sept. 2, 2020 | Webinar 2pm ET Achieving Quicker ROI for Your Digital Marketing Programs Sept. 15, 2020 - Sept. 15, 2020 | Webinar 2pm ET Building Year-Round Customer Lifetime Value in Retail Sept. 16, 2020 - Sept. 16, 2020 | Webinar 2pm ET Holiday 2020: Salesforce Shares Insights to Help Navigate a Very Confusing Holiday Season Sept. 28, 2020 - Sept. 28, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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