Aug. 19 - Popeyes looks to end 2020 early with Times Square stunt | Stella Artois delivers luxury hotel experience

Stella Artois brings five-star hotel service to homebodies; Oracle enters bidding fray for social video app TikTok; Untuckit responds to skeptical tweets in ads designed to convert new customers; Pepsi champions football fans stuck at home as sports marketing shifts focus View online | Signup | Forward

Daily Dive Aug.​ 19,​ 2020 | Today's news and insights for marketing leaders   TRENDLINE Inside the World of Influencer Marketing In this Trendline, explore consumer trends in influencer marketing and learn how brands like Grubhub are utilizing social media platforms to increase Gen Z engagement. Access now.   Popeyes looks to end year early with Times Square countdown celebrating chicken sandwich As the mega-popular menu item celebrates its one-year anniversary, the brand is hosting a mock New Year's Eve event in August.   Stella Artois brings five-star hotel service to homebodies Perks include doorside contactless check-in and experiences guided by celebrities, including personalized wakeup calls from Liev Schreiber. Oracle enters bidding fray for social video app TikTok President Trump on Tuesday expressed support for Oracle's possible bid for TikTok's U.S. operations.  Sponsored Content by FedEx Office What gets you through market challenges? Your brand. In an uncertain market, give consumers something to be certain about. Untuckit responds to skeptical tweets in ads designed to convert new customers The good-natured approach to social-media criticism conveys that the brand takes feedback in stride and doesn't take itself too seriously. Pepsi champions football fans stuck at home as sports marketing shifts focus VP of Marketing Todd Kaplan dished on a new NFL platform that centers on how people are continuing to express their passion for the sport despite pandemic limitations.  DTC brand's new CMO thinks eco-friendly is the next big thing for CPGs Lilian Tomovich, who joins Grove Collaborative from MGM Resorts, talked with Marketing Dive about building a new kind of CPG brand as consumer priorities shift. Read more news How AI Supports a Superior Customer Experience Find out how to reach more of your best customers by delivering experiences that automatically adapt to their wants and needs. Learn More From Our Library Webinar - on demand A 360 Look at the People, Processes, and Data of Re-Opening Retail in 2020 By Brand Studio Webinar - on demand Take Your First Steps in Building Data-Driven Experiences with Adobe Experience Platform By Brand Studio Webinar - on demand Using Product Data and Emotional Context to Drive Hyper-Personalization By Brand Studio Playbook 3 Ways Interactive Guided Shopping Delivers E-commerce Insights By Brand Studio Whitepaper How Online Retailers Can Turn Returns Into a Competitive Advantage By Brand Studio Trendline Inside the Rapidly Changing World of Influencer Marketing View all resources What We're Reading Variety Kirk McDonald Will Become North American CEO of GroupM Adweek Advertising Industry Braces for an NFL Season Unlike Any Other (if It Happens) The Wall Street Journal Justice Department Disagreement Arises Over Possible Google Antitrust Suit MediaPost Communications Hulu Starts Creative Services Effort For Small, Medium-Sized Businesses Suggest a story we should read Upcoming Events How to Accelerate Your Business from Cloud to Content Sept. 1, 2020 - Sept. 1, 2020 | Webinar 2pm ET How Direct-To-Consumer Brands Are Growing Recurring Revenue Through Subscriptions Sept. 2, 2020 - Sept. 2, 2020 | Webinar 2pm ET Building Year-Round Customer Lifetime Value in Retail Sept. 16, 2020 - Sept. 16, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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