Aug. 28 - Why Walmart is buying into Microsoft's TikTok bid | Back-to-school TV advertising drops 70%

Campaign Trail: How McDonald's molds people's possessions into minimalist food ads; Kantar: Back-to-school advertising drops 70% on national TV; How El Pollo Loco tripled digital sales in 2020 by modernizing its marketing View online | Signup | Forward

Daily Dive Aug.​ 28,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Validity The premier email success platform Everest is an invaluable solution for the best email marketers. If you’re serious about reaching the top, Everest was made for you. Learn more.   Walmart teams with Microsoft on TikTok bid, eyeing e-commerce, advertising opportunity If it takes place, the deal could seriously shake up the digital media sector, as Walmart will gain access to a powerful wedge against rivals like Amazon. Column Campaign Trail: How McDonald's molds people's possessions into minimalist food ads Static print and OOH visuals show a Big Mac and fries assembled from home goods, subtly telling Quebec residents' stories about the 270-year-old tradition of Moving Day. Kantar: Back-to-school advertising drops 70% on national TV Only six retailers are advertising this year, compared with 100 in 2019, and the creative's tone has changed to highlight personal safety and logistics. How El Pollo Loco tripled digital sales in 2020 by modernizing its marketing CEO Bernard Acoca explained how the restaurant brand revitalized its marketing after spending 98% of its media budget on TV and print just a few years ago. Read more news Inside the World of Influencer Marketing Explore consumer trends driving growth in influencer marketing as well as how TikTok and Instragram are actively moving to support monetization for influencers in this Trendline. Access Now From Our Library Webinar - on demand Take Your First Steps in Building Data-Driven Experiences with Adobe Experience Platform By Brand Studio Webinar - on demand Using Product Data and Emotional Context to Drive Hyper-Personalization By Brand Studio Playbook A 5-Step Guide to Gaining Data and Analytics Agility By Brand Studio Whitepaper How Online Retailers Can Turn Returns Into a Competitive Advantage By Brand Studio Trendline Inside the Rapidly Changing World of Influencer Marketing Webinar - on demand A 360 Look at the People, Processes, and Data of Re-Opening Retail in 2020 By Brand Studio Webinar - on demand How Banking Institutions Can Improve Customer Experience with Data By Brand Studio Survey Report 3 Ways E-Commerce Fraud and Disputes Chip Away at Revenue By Brand Studio View all resources What We're Reading Adweek Mars Wrigley Is Already Signed on for Super Bowl 2021, Despite Uncertainty Bloomberg Walmart Sells Two More E-Commerce Brands in Digital Reshuffle CNBC Ad trade groups say amended California consumer protection bill will 'threaten online content and economy' Grocery Dive Amazon Fresh opens first grocery store, mixing smart tech with traditional offerings Suggest a story we should read Upcoming Events 2020 Consumer Trends and Holiday Predictions: Insights From Over a Billion Shoppers Sept. 1, 2020 - Sept. 1, 2020 | Webinar 2pm ET How to Accelerate Your Business from Cloud to Content Sept. 1, 2020 - Sept. 1, 2020 | Webinar 2pm ET Achieving Quicker ROI for Your Digital Marketing Programs Sept. 15, 2020 - Sept. 15, 2020 | Webinar 2pm ET How to Drive Demand to Your App in a Post COVID-19 Era Sept. 23, 2020 - Sept. 23, 2020 | Webinar 2pm ET Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing Sept. 24, 2020 - Sept. 24, 2020 | Webinar 2pm ET Holiday 2020: Salesforce Shares Insights to Help Navigate a Very Confusing Holiday Season Sept. 28, 2020 - Sept. 28, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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