Aug. 20 - Bumble Bee refresh pushes consumers to rethink tuna | PeaTos escalates Frito-Lay rivalry

Upstart PeaTos escalates Frito-Lay rivalry amid pandemic snacking boom; Colgate targets millennials with launch of DTC smart toothbrush View online | Signup | Forward

Daily Dive Aug.​ 20,​ 2020 | Today's news and insights for marketing leaders   TRENDLINE Inside the World of Influencer Marketing In this Trendline, explore consumer trends in influencer marketing and learn how brands like Grubhub are utilizing social media platforms to increase Gen Z engagement. Access now.   Bumble Bee Seafoods pushes consumers to rethink tuna in major refresh The company has seen sales jump and a younger audience come to the category during the pandemic, spurring a big advertising push.  Upstart PeaTos escalates Frito-Lay rivalry amid pandemic snacking boom Promoting itself as "junk food without the junk," the pea-based snack takes aim at competitors like Cheetos in a provocative effort titled "Hey Chester..." Sponsored Content by Marketing Dive Brand Studio Consumer trends and predictions for the 2020 holiday season With the retail landscape looking vastly different than just a year ago, retailers are under pressure to have a strong holiday season. Explore key insights based on data from over a billion consumers in this webinar. Colgate targets millennials with launch of DTC smart toothbrush Patented connected technology, a rewards app and influencer marketing will be leveraged to reach an audience not targeted by rival brands, Colgate said. Read more news How AI Supports a Superior Customer Experience Find out how to reach more of your best customers by delivering experiences that automatically adapt to their wants and needs. Learn More From Our Library Webinar - on demand A 360 Look at the People, Processes, and Data of Re-Opening Retail in 2020 By Brand Studio Webinar - on demand Using Product Data and Emotional Context to Drive Hyper-Personalization By Brand Studio Playbook 3 Ways Interactive Guided Shopping Delivers E-commerce Insights By Brand Studio Whitepaper How Online Retailers Can Turn Returns Into a Competitive Advantage By Brand Studio Trendline Inside the Rapidly Changing World of Influencer Marketing Webinar - on demand How Banking Institutions Can Improve Customer Experience with Data By Brand Studio Survey Report 3 Ways E-Commerce Fraud and Disputes Chip Away at Revenue By Brand Studio View all resources What We're Reading Bloomberg Apple Makes Wall Street History by Breaking $2 Trillion Barrier TechCrunch Airbnb has confidentially filed to go public Restaurant Dive Pizza Hut creates chief equity officer role, launches antiracism initiative for educators MediaPost BBDO Worldwide Hires Its First Chief Diversity Equity & Inclusion Officer Suggest a story we should read Upcoming Events How Direct-To-Consumer Brands Are Growing Recurring Revenue Through Subscriptions Sept. 2, 2020 - Sept. 2, 2020 | Webinar 2pm ET Building Year-Round Customer Lifetime Value in Retail Sept. 16, 2020 - Sept. 16, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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