Aug. 31 - Unilever, Target test Peacock's voice ads | Knix's trash truck flaunts sustainability focus

Knix tells women to 'stop trashing their periods' in new OOH, digital ad; Gen Z remains elusive and cause-driven under pandemic, putting legacy laggards at risk; Campaign Trail: How McDonald's molds people's possessions into minimalist food ads View online | Signup | Forward

Daily Dive Aug.​ 31,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive Brand Studio Protect Your Promotions with Identity Marketing Comcast uses identity marketing to develop successful promotions for the Gen Z market. Find out to leverage this strategy and design profitable campaigns in this upcoming webinar.   Unilever, Target partner for voice-powered ads on Peacock Verizon, Subaru and State Farm also have signed exclusive deals with NBCUniversal for access to interactive commercial pilots. Knix tells women to 'stop trashing their periods' in new OOH, digital ad Calling attention to the 6 billion tampons that fill landfills every year, the DTC company customized a garbage truck and had it visit New York landmarks. Gen Z remains elusive and cause-driven under pandemic, putting legacy laggards at risk The generation's brand awareness "bucket is leaking," Morning Consult found, while digitally oriented companies are seeing their favor rise with the cohort. Sponsored Content by Marketing Dive Brand Studio Turn your returns into a competitive advantage While the recent COVID-19 pandemic highlights the online shopping trend, it also emphasizes the need to have a good returns policy. Explore how to optimize your returns process in this playbook. Column Campaign Trail: How McDonald's molds people's possessions into minimalist food ads Static print and OOH visuals show a Big Mac and fries assembled from home goods, subtly telling Quebec residents' stories about the 270-year-old tradition of Moving Day. Read more news 5 Steps to Achieving Data Analytics Agility Having a holistic view of customers with real-time data is what allows marketers to have true agility. Discover the biggest roadblocks to data agility for marketers in this playbook. Download Now From Our Library Webinar - on demand Take Your First Steps in Building Data-Driven Experiences with Adobe Experience Platform By Brand Studio Webinar - on demand Using Product Data and Emotional Context to Drive Hyper-Personalization By Brand Studio Playbook A 5-Step Guide to Gaining Data and Analytics Agility By Brand Studio Whitepaper How Online Retailers Can Turn Returns Into a Competitive Advantage By Brand Studio Webinar - on demand A 360 Look at the People, Processes, and Data of Re-Opening Retail in 2020 By Brand Studio Webinar - on demand How Banking Institutions Can Improve Customer Experience with Data By Brand Studio Survey Report 3 Ways E-Commerce Fraud and Disputes Chip Away at Revenue By Brand Studio View all resources What We're Reading The Wall Street Journal TikTok Deal Talks Are Slowed Over New China Rules Retail Dive Walmart sells off 2 more digital brands Bloomberg U.S. Google Monopoly Case Could Hit Supreme Court AmEx Hurdle Adweek Uber Urges Those Who Tolerate Racism to Delete the App Suggest a story we should read Upcoming Events 2020 Consumer Trends and Holiday Predictions: Insights From Over a Billion Shoppers Sept. 1, 2020 - Sept. 1, 2020 | Webinar 2pm ET How to Accelerate Your Business from Cloud to Content Sept. 1, 2020 - Sept. 1, 2020 | Webinar 2pm ET How Direct-To-Consumer Brands Are Growing Recurring Revenue Through Subscriptions Sept. 2, 2020 - Sept. 2, 2020 | Webinar 2pm ET Building Year-Round Customer Lifetime Value in Retail Sept. 16, 2020 - Sept. 16, 2020 | Webinar 2pm ET How to Drive Demand to Your App in a Post COVID-19 Era Sept. 23, 2020 - Sept. 23, 2020 | Webinar 2pm ET Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing Sept. 24, 2020 - Sept. 24, 2020 | Webinar 2pm ET Holiday 2020: Salesforce Shares Insights to Help Navigate a Very Confusing Holiday Season Sept. 28, 2020 - Sept. 28, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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