Weekender: Campaign Trail: How McDonald's molds people's possessions into minimalist food ads

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BROUGHT TO YOU BY — Validity The premier email success platform Everest is an invaluable solution for the best email marketers. If you’re serious about reaching the top, Everest was made for you. Learn more.   Column Campaign Trail: How McDonald's molds people's possessions into minimalist food ads Static print and OOH visuals show a Big Mac and fries assembled from home goods, subtly telling Quebec residents' stories about the 270-year-old tradition of Moving Day. Pepsi delivers 'Tailgate in a Box' to football fans hankering for game day experience In an effort catering to stir-crazed football fans, the brand paved a couple's front yard to resemble a parking lot decked out in New York Jets paraphernalia. How El Pollo Loco tripled digital sales in 2020 by modernizing its marketing CEO Bernard Acoca explained how the restaurant brand revitalized its marketing after spending 98% of its media budget on TV and print just a few years ago. CVS Pharmacy launches ad network for in-store, online campaigns The CVS Media Exchange gives advertisers access to online and offline channels, including in-store ads and website banners. KFC drops 'Finger Lickin'' slogan around the globe as hygiene concerns persist Deeming the 64-year-old catchphrase inappropriate during the pandemic, the brand is expanding a pause as part of its first global campaign. Disney, Hilton, Southwest Airlines target travel planners on Pinterest Brands have tended to promote trips that are mindful of health and safety recommendations during the pandemic rather than touting travel deals. Inside the World of Influencer Marketing Explore consumer trends driving growth in influencer marketing as well as how TikTok and Instragram are actively moving to support monetization for influencers in this Trendline. Access Now From Our Library Webinar - on demand Take Your First Steps in Building Data-Driven Experiences with Adobe Experience Platform By Brand Studio Webinar - on demand Using Product Data and Emotional Context to Drive Hyper-Personalization By Brand Studio Playbook A 5-Step Guide to Gaining Data and Analytics Agility By Brand Studio Whitepaper How Online Retailers Can Turn Returns Into a Competitive Advantage By Brand Studio Trendline Inside the Rapidly Changing World of Influencer Marketing Webinar - on demand A 360 Look at the People, Processes, and Data of Re-Opening Retail in 2020 By Brand Studio Webinar - on demand How Banking Institutions Can Improve Customer Experience with Data By Brand Studio Survey Report 3 Ways E-Commerce Fraud and Disputes Chip Away at Revenue By Brand Studio View all resources Best of What We're Reading MediaPost NBA Playoffs Stopped On Wednesday After Blake Shooting, TNT Airings Cancelled Bloomberg Disney Leads Old Media Giants in Making Money From Streaming Grocery Dive Amazon Fresh opens first grocery store, mixing smart tech with traditional offerings The Drum WPP revenues dip 15% in Q2 as Mark Read talks up digital creds Ad Age Nathan Young resigns from Periscope, 'not certain' he'll return to advertising CNBC Best Buy to experiment with turning some stores into hubs as it bets on permanent shift toward online shopping Suggest a story we should read Upcoming Events 2020 Consumer Trends and Holiday Predictions: Insights From Over a Billion Shoppers Sept. 1, 2020 - Sept. 1, 2020 | Webinar 2pm ET How to Accelerate Your Business from Cloud to Content Sept. 1, 2020 - Sept. 1, 2020 | Webinar 2pm ET How Direct-To-Consumer Brands Are Growing Recurring Revenue Through Subscriptions Sept. 2, 2020 - Sept. 2, 2020 | Webinar 2pm ET Achieving Quicker ROI for Your Digital Marketing Programs Sept. 15, 2020 - Sept. 15, 2020 | Webinar 2pm ET How to Drive Demand to Your App in a Post COVID-19 Era Sept. 23, 2020 - Sept. 23, 2020 | Webinar 2pm ET Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing Sept. 24, 2020 - Sept. 24, 2020 | Webinar 2pm ET Holiday 2020: Salesforce Shares Insights to Help Navigate a Very Confusing Holiday Season Sept. 28, 2020 - Sept. 28, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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