Aug. 3 - Domino's names CMO | BuzzFeed goes DTC

BuzzFeed goes DTC with content-driven commerce deal; Microsoft pursues deal to buy TikTok's US operations following talk with Trump; Kraft Heinz, Kellogg to rev up marketing substantially in H2 as pandemic windfall continues; Campaign Trail: Klarna's oddball ads spotlight Swedish roots, outlandish quirk View online | Signup | Forward

Daily Dive Aug.​ 3,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Simon Data Digital Transformation: The Marketing and Experience Imperative Join the Fireside Chat on Digital Transformation with Google’s VP of Global Marketing & Simon Data. Bring your team & questions! Register now.   Domino's promotes Art D'Elia to EVP/CMO The move comes as the chain is reaping the benefits of a strong digital focus as stay-at-home directives prompt consumers to order in rather than dine out. BuzzFeed goes DTC with content-driven commerce deal Through Bonsai, the publisher moves away from affiliate partnerships and looks to create its own e-commerce offering designed to turn passive readers into active shoppers. Microsoft pursues deal to buy TikTok's US operations following talk with Trump For marketers, Microsoft's ownership of TikTok in English-speaking markets may provide another reason to develop campaigns on the app and lead to more assurance of data security. Sponsored Content by Marketing Dive Brand Studio How to create data-based consumer experiences Customers interact with brands across a wide variety of touchpoints, generating tons of valuable data. Find out how to get the most out of your data in this upcoming webinar. Kraft Heinz, Kellogg to rev up marketing substantially in H2 as pandemic windfall continues To retain the interest of new customers, Kraft Heinz will increase its working media dollars by 40% in H2, while Kellogg is pursuing a similar playbook. Column Campaign Trail: Klarna's oddball ads spotlight Swedish roots, outlandish quirk The payment service debuts its biggest U.S. effort with 15 new spots spliced from Swedish cinema, shoppable ads and a gaming integration. Read more news From Our Library Playbook A 5-Step Guide to Gaining Data and Analytics Agility By Brand Studio Playbook 3 Ways Interactive Guided Shopping Delivers the Future of Authentic Personalization By Brand Studio View all resources What We're Reading Marketing Week Coca-Cola ends ad spend hiatus with campaign calling for a ‘better normal’ The New York Times More Than 1,000 Companies Boycotted Facebook. Did It Work? The Wall Street Journal Clorox Posts Higher Sales as Consumers Stock Up on Disinfectants Digiday How the world’s biggest advertisers are spending (or not) as the pandemic grinds on Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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