Aug. 12 - Blockbuster hosts '90s sleepover on Airbnb | Planters' Baby Nut comes of age

Planters debuts Peanut Jr. with Twitter challenge celebrating quarantine birthdays; Sour Patch Kids picks NYC for first retail store View online | Signup | Forward

Daily Dive Aug.​ 12,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive Brand Studio Your Guide to Marketing Data Agility A holistic view of the customer and real-time data allows marketers to have true agility. Discover the biggest roadblocks to data agility for marketers and how to avoid them in this playbook.   Last Blockbuster location will host '90s-themed sleepover through Airbnb The return of branded rentals signals that experiential marketing could see a resurgence as the world reopens from the pandemic. Planters debuts Peanut Jr. with Twitter challenge celebrating quarantine birthdays Baby Nut, the reincarnation of Mr. Peanut, has rapidly aged into a 21-year-old Gen Zer who is looking to make followers' birthday wishes come true. Sponsored Content by Marketing Dive Brand Studio Turn your returns process into a competitive advantage While the recent COVID-19 pandemic highlights the online shopping trend, it also emphasizes the need to have a good returns policy. Explore how to optimize your returns process in this white paper. Sour Patch Kids picks NYC for first retail store The strategy is reminiscent of pre-pandemic days, when in-person experiential retail was a focus for big brands looking to engage consumers across channels. Read more news From Our Library Playbook 6 Ways Self-Service Kiosks Enhance the Customer Experience By Brand Studio Playbook 3 Ways Interactive Guided Shopping Delivers E-commerce Insights By Brand Studio Trendline What You Need to Know About Supply Chain in Retail View all resources What We're Reading The Wall Street Journal Airbnb Plans to File for IPO in August CNBC New York Comic Con cancels in-person convention, will head to YouTube Bloomberg College Football Shutdown Puts $1.2 Billion in TV Ads at Risk Supply Chain Dive Stores went dark. Online orders tripled. How Joann used its OMS to cope. Business Insider Sumner Redstone, the media mogul who built the ViacomCBS empire, is dead at 97 Suggest a story we should read Upcoming Events 2020 Consumer Trends and Holiday Predictions: Insights From Over a Billion Shoppers Sept. 1, 2020 - Sept. 1, 2020 | Webinar 2pm ET From Cloud to Content: How You Can Accelerate Your Business With Adobe Experience Manager Sept. 1, 2020 - Sept. 1, 2020 | Webinar 2pm ET How Direct-To-Consumer Brands Are Growing Recurring Revenue Through Subscriptions Sept. 2, 2020 - Sept. 2, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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