April 1 - PepsiCo names new US beverages CMO | Chili’s serves up ‘Office’ nostalgia

Chili’s serves up ‘Office’ nostalgia at new Scranton location; Heineken taps WPP’s AI muscle to strengthen below-the-line marketing; Danone’s CMO on adapting advertising as GLP-1 upends the food industry; Sociable: xAI acquires X in deal that secures the app’s immediate future View online | Signup

Daily Dive April​ 1,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Valpak Now On-Demand: New Mover Data Webinar Benjy Uhl, Head of Product/ Data at Valpak, introduces the new mover journey and how this intelligence can alert you before customers churn. Watch Now.   NOTE FROM THE EDITOR  The growing connected TV landscape is offering marketers fresh opportunities, like enhanced audience targeting, though challenges lie ahead. As you explore the role that CTV could play within your marketing strategy, be sure to join us on Wednesday, April 23 at 2 p.m. ET for our virtual event, “Sharpening the Picture on Connected TV Marketing,” to hear from a panel of industry leaders about what’s working and what’s not.  During the event, attendees will hear directly from Marketing Dive’s journalists, brand marketers, analysts and agency executives to learn about where the CTV space stands and where it’s headed next. The event will be hosted by Marketing Dive and is free to attend.  Those interested in attending can register using this link. Don’t forget, the event is completely free — be sure to share the link with colleagues who may also be interested.  As always, thanks for reading.  Jessica Deyo Editor, Marketing Dive Email PepsiCo names new US beverages CMO amid soda category disruption Mark Kirkham, a 14-year company veteran, is taking over the role long held by Greg Lyons as PepsiCo ramps up a focus on better-for-you offerings. Chili’s serves up ‘Office’ nostalgia at new Scranton location The Pennsylvania location arrives as the workplace comedy, which stopped airing over a decade ago, continues to resonate strongly with consumers. Heineken taps WPP’s AI muscle to strengthen below-the-line marketing A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial intelligence-powered operating system WPP Open. TRENDLINE The latest retail marketing strategies Retailers continue to face challenges on a number of marketing-related fronts, including evolving shopping behaviors and media consumption habits. Learn how brands like Pacsun are approaching this inthis Trendline. Q&A Danone’s CMO on adapting advertising as GLP-1 upends the food industry Linda Bethea details how the marketer of brands including Oikos and Silk is approaching emerging channels and artificial intelligence. Column Sociable: xAI acquires X in deal that secures the app’s immediate future Elon Musk is using AI hype to effectively save X from financial oblivion. Read more news The Top Emerging Food & Beverage Brands to Watch Emerging brands such as Poppi and Simple Mills have transformed into household names, stealing market share from traditional CPGs. Explore the brands disrupting the F&B industry in this Trendline. Access Now From Our Library Trendline The top trends in retail marketing Supported by Fetch Rewards Trendline How marketers are reaching Gen Z Supported by TeenVoice Trendline Latest marketing trends in consumer packaged goods Supported by First Media Infographic The Future of Fit: How Personalization & Fit Preference Are Transforming Apparel Retail Custom content for Bold Metrics View all resources What We’re Reading Variety YouTube Now Worth as Much as $550 Billion, Analysts Say: ‘New King of All Media’ The Wall Street Journal Yahoo Hires Marketing Chief to Bring Back Love for ‘One of the OGs of the Internet’ The Verge Max’s rebranded logo and colors look very HBO Suggest a story we should read Upcoming Event 16 APR Webinar | 2 p.m. ET Break the Spam Barrier: How to Maximize Your Email Deliverability and ROI Presented by studioID and Validity Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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