July 2 - Coca-Cola returns with 1st ad since pandemic pause | Pernod plans app to axe hate speech on social

Pernod plans crowdsourcing app to axe hate speech from social media; Report: Nike drops digital media agency Razorfish; Why digital OOH advertising is especially effective right now View online | Signup | Forward

Daily Dive July​ 2,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive Brand Studio Preparing for an Uncertain Back to School Season COVID-19 has disrupted business as usual, and back to school planning for retailers requires flexibility unlike ever before. Explore the most likely BTS scenarios and how to prepare in our playbook.   Note from the editor Marketing Dive will not publish tomorrow in recognition of Independence Day. We'll be back in your inbox on Monday, July 6, with our regular coverage. Catch up on the latest news over the long weekend, including the growing list of brands boycotting Facebook ads and whether those ambitious pledges could effect real change at the social network and beyond. As always, thanks for reading, Natalie Koltun Editor, Marketing Dive Twitter | Email Coca-Cola encourages shared meals in 1st ad since pandemic pause New creative comes one month after the beverage giant pledged to shift its digital strategy away from social media and toward real-time content. Pernod plans crowdsourcing app to axe hate speech from social media The spirits maker's push to give consumers and brands a way to take action against hate speech comes as Facebook agrees to a MRC brand safety audit.   Report: Nike drops digital media agency Razorfish The athletic-gear brand could be taking its digital media responsibilities in-house as it plans to double down on digital. Opinion Why digital OOH advertising is especially effective right now Brands have an opportune moment to reach consumers as they reemerge from lockdowns, writes Xaxis' Roey Franco. Read more news From Our Library Playbook Planning for Back to School When the Season Isn't Certain By Brand Studio Trendline What You Need to Know About Data in Marketing Playbook 6 Ways Self-Service Kiosks Enhance the Customer Experience By Brand Studio View all resources Company Announcements Press releases from companies in your industry. Silverbullet becomes one of only four global Adobe Partners to achieve Adobe Audience Manager Specialisation Press release from Silverbullet BONZAI partners with ADOBE to offer high impact creatives to marketers and advertisers Press release from Bonzai Post a press release What We're Reading Adweek Investors Ask Nike, FedEx and PepsiCo to End Relationships With the Washington Redskins The Wall Street Journal Facebook Faces an Advertiser Boycott. Will Its Business Take a Hit? CNN Ad spending soars as Trump plays defense in red states Ad Age Periscope employees walk out to protest parent company Quad/Graphics' response to racial injustice Suggest a story we should read Upcoming Event A 360 Look at the People, Processes, and Data of Re-Opening Retail in 2020 July 2, 2020 - July 2, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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