July 14 - Top 9 campaigns of 2020 so far | Burger King cleans up cow farts for sustainable Whopper

Burger King explains dangers of cow farts in video starring viral yodeling kid; Busch pays homage to tech keynotes to promote apple-flavored beer; Marketers to focus ad spend on regional, digital media in 2020's 2nd half; Majority of consumers won't return to economic activities for 1 month or longer, survey finds View online | Signup | Forward

Daily Dive July​ 14,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — mGage Top Strategies for Holiday Success Learn top strategies this holiday to stay engaged with consumers as their behaviors and expectations have shifted in unprecedented times. Watch our webinar.   Deep Dive 9 pivotal campaigns that show how marketing transformed in H1 Rocked by disruption, marketers were pressed to address both a pandemic and racial injustice amid slashed budgets. Some efforts stood out with fresh creative, a hopeful tone or tangible action. Burger King explains dangers of cow farts in video starring viral yodeling kid An educational spot promotes new low-methane emission beef burgers from the chain that's steadily introduced more meatless options. Busch pays homage to tech keynotes to promote apple-flavored beer Donning a flannel turtleneck, spokesperson Busch Guy debuts the apple-flavored beer in a video that parodies an Apple presentation. Marketers to focus ad spend on regional, digital media in 2020's 2nd half Advertisers will continue to shift priorities, with about half planning to trim Q3 spending, a slight improvement from the 72% that lowered spending in the prior quarter. Majority of consumers won't return to economic activities for 1 month or longer, survey finds However, activity could return sooner in some categories, including anything related to staycations or financial services, according to Kantar. Read more news Attributes of High-Performing Marketing Teams In this webinar, explore how marketing leaders can improve the productivity and creativity of their teams through better work management. Learn more From Our Library Trendline What You Need to Know About Data in Marketing Playbook 6 Ways Self-Service Kiosks Enhance the Customer Experience By Brand Studio Playbook Planning for Back to School When the Season Isn't Certain By Brand Studio Webinar - on demand A 360 Look at the People, Processes, and Data of Re-Opening Retail in 2020 By Brand Studio View all resources What We're Reading The Wall Street Journal Mediaocean Buys Marketing Tech Firm as TV and Streaming Converge AdExchanger Agencies Angry At Nielsen As It Adds OOH Viewing To TV Ratings CNBC Goldman Sachs announces its first sports endorsement with PGA Tour golfer Patrick Cantlay Suggest a story we should read Upcoming Event 5 Attributes of High-Performing Marketing Teams July 22, 2020 - July 22, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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