July 21 - Kia gears up blockbuster film | Back-to-school advertising plummets

Back-to-school advertising activity drops 50% from last year, study says; Offensive brands are exiting stage left. What took so long?; Kind deploys birds, drones, hot air balloons to send out new frozen bars; Walmart, McDonald's quietly pause ads on Facebook amid boycott, study says View online | Signup | Forward

Daily Dive July​ 21,​ 2020 | Today's news and insights for marketing leaders Kia Motors gears up blockbuster-like video ad to flaunt vehicles Hollywood-inspired "The Features Film" debuts as summer blockbusters are on hiatus due to the pandemic and suggests a return to more normal advertising. Back-to-school advertising activity drops 50% from last year, study says As consumers continue to avoid in-store browsing, many back-to-school campaigns are moving to TV this year. Opinion Offensive brands are exiting stage left. What took so long? The more valuable the brand equity, the greater the temptation to preserve longstanding labels such as Aunt Jemima, Uncle Ben's and Eskimo Pie, decade after decade, writes CBX's Gregg S. Lipman. Kind deploys birds, drones, hot air balloons to send out new frozen bars "Queer Eye" star Antoni Porowski will help the health-focused brand for a product launch that leans into the surge in delivery under the pandemic. Walmart, McDonald's quietly pause ads on Facebook amid boycott, study says Nine major brands that have paused Facebook advertising spent more than $335 million on the social network last year. Order from your inbox? Walmart and Yahoo team up on grocery Yahoo Mail users will now be able to browse items, add them to their carts and check out from their email using the iOS app or desktop site. Read more news New Applications for Marketing Analytics In our latest Trendline, explore how companies like Reebok and Target are leveraging data and analytics to improve customer engagement and drive loyalty amid the global pandemic. Access Now From Our Library Trendline How Retail Marketers are Engaging Gen Z Trendline What You Need to Know About Data in Marketing Playbook 6 Ways Self-Service Kiosks Enhance the Customer Experience By Brand Studio View all resources What We're Reading CBS News Trader Joe's to change branding after petition calls it "racist" The Wall Street Journal Coca-Cola Sales Fall 28% but It Says the Worst Is Over Reuters Adevinta buys eBay's classifieds unit in $9.2 billion deal Axios The fall TV season looks doomed Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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