July 17 - NBC spoofs ad pitch in '30 Rock' special | Old Spice embraces shaggy quarantine hair

Old Spice embraces shaggy quarantine hair with humorous videos, influencers; Campaign Trail: Audible responds to canceled summer trips with dreamy airline ads; 65% of Americans think brands should take a stand against racism, study says; Trolli builds on 190% gain in e-commerce with new monster spots View online | Signup | Forward

Daily Dive July​ 17,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — mGage Top Strategies for Holiday Success Learn top strategies this holiday to stay engaged with consumers as their behaviors and expectations have shifted in unprecedented times. Watch our webinar.   NBC spoofs its own ad pitch with '30 Rock' primetime special Instead of a virtual presentation, NBCUniversal called in its roster of talent on Thursday night to reboot the sitcom and flaunt new ad offerings. Old Spice embraces shaggy quarantine hair with humorous videos, influencers A new "Hats are Dumb. Hair is Awesome." campaign comes as many men have grown out their hair during pandemic-related barbershop closures. Column Campaign Trail: Audible responds to canceled summer trips with dreamy airline ads Styled to mimic vintage creative, new spots by the Amazon-owned audiobook platform transport listeners to Mars, Hogwarts and Gilead. 65% of Americans think brands should take a stand against racism, study says Nearly two-thirds of Americans aren't completely sure that removing racist brand mascots or labels will make a big difference, with 31% saying companies should first get rid of racial bias within their organization. Trolli builds on 190% gain in e-commerce with new monster spots Following a 2019 effort, the Ferrara​ brand spurred $12.8 million in new sales and a 100% lift in social media engagement. Key marketing stats that define the 1st half of 2020 Campaigns, industry changes, spending and results from the first six months, broken down by the numbers. Read more news Attributes of High-Performing Marketing Teams In this webinar, explore how marketing leaders can improve the productivity and creativity of their teams through better work management. Learn more From Our Library Trendline How Retail Marketers are Engaging Gen Z Playbook How Retailers Can Increase Personalization By Brand Studio Trendline What You Need to Know About Data in Marketing Playbook 6 Ways Self-Service Kiosks Enhance the Customer Experience By Brand Studio View all resources What We're Reading Adweek Johnson & Johnson’s Sales Slide 11% During the Pandemic The Wall Street Journal Netflix Names Ted Sarandos Co-CEO, Adds 10 Million Subscribers Ad Exchanger Media Agency Review Activity Spikes During COVID-19 LiveRamp LiveRamp Acquires Acuity Data to Strengthen Retail Analytics Capabilities in Safe Haven Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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