July 23 - Unilever has big marketing plans for H2 | HP eyes creatives in new campaign

HP eyes WFH creatives with 1st global campaign for Z computers; Ball Park hot dogs' social media push helps out-of-work stadium vendors; Walmart to close on Thanksgiving View online | Signup | Forward

Daily Dive July​ 23,​ 2020 | Today's news and insights for marketing leaders Unilever to invest heavily in marketing, brand innovation after keeping 'powder dry' amid pandemic E-commerce sales grew 49% in the first half as labels like Knorr adjusted to pandemic trends — an indication of where the CPG giant could focus its dollars in H2. HP eyes WFH creatives with 1st global campaign for Z computers A cross-channel effort targets designers and architects with behind-the-scenes videos, digital magazine, social activations and new "Rightbrainers" podcast. Ball Park hot dogs' social media push helps out-of-work stadium vendors As baseball season kicks off with televised games and stadiums closed to the public, Ball Park is supporting vendors while helping fans re-create the game day experience. Walmart to close on Thanksgiving The retailer framed the decision to close U.S. stores on the holiday — for the first time in more than 30 years — as a gesture of thanks to employees. Read more news New Applications for Marketing Analytics In our latest Trendline, explore how companies like Reebok and Target are leveraging data and analytics to improve customer engagement and drive loyalty amid the global pandemic. Access Now From Our Library Playbook 6 Ways Self-Service Kiosks Enhance the Customer Experience By Brand Studio View all resources Company Announcements Press releases from companies in your industry. Northern Lights Direct Adds Performance Agency Veteran to its Leadership Press release from Northern Lights Direct Post a press release What We're Reading CNBC Nike shakes up its executive team to bolster its digital business, announces job cuts Digiday 'The billion-dollar question': What will happen to advertising dollars if sports go on a coronavirus hiatus again The Wall Street Journal Taboola and Outbrain's Clickbait Marriage: What Happened When the Justice Department Showed Up Suggest a story we should read Upcoming Event Take Your First Steps in Building Data-Driven Experiences with Adobe Experience Platform Aug. 11, 2020 - Aug. 11, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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