July 22 - Coke plans marketing boost as sales drop 28% | American Eagle channels TikTok for BTS ad

American Eagle channels TikTok culture for virtually produced back-to-school campaign; Wingstop preps 24-hour virtual DJ party for National Chicken Wing Day; Quaker Chewy creates online summer camp site; Offensive brands are exiting stage left. What took so long? View online | Signup | Forward

Daily Dive July​ 22,​ 2020 | Today's news and insights for marketing leaders Coca-Cola plans to boost marketing as lockdowns ease and sales drop 28% The beverage giant's plans include eliminating "zombie brands," ramping up advertising investment and scaling e-commerce and digital efforts. American Eagle channels TikTok culture for virtually produced back-to-school campaign Shot entirely over Zoom, the seasonal push is spearheaded by a cast of non-professional kids as part of the brand's #AExME platform. Wingstop preps 24-hour virtual DJ party for National Chicken Wing Day At a time when most summer festivals are canceled, the brand is tapping into the demand for live entertainment with a virtual event. Quaker Chewy creates online summer camp site To create a source of entertainment for families struggling to balance work and home life this summer, the PepsiCo brand teamed with actor-singer Taye Diggs to share his favorite summer camp activities. Opinion Offensive brands are exiting stage left. What took so long? The more valuable the brand equity, the greater the temptation to preserve longstanding labels such as Aunt Jemima, Uncle Ben's and Eskimo Pie, decade after decade, writes CBX's Gregg S. Lipman. Read more news New Applications for Marketing Analytics In our latest Trendline, explore how companies like Reebok and Target are leveraging data and analytics to improve customer engagement and drive loyalty amid the global pandemic. Access Now From Our Library Playbook 6 Ways Self-Service Kiosks Enhance the Customer Experience By Brand Studio View all resources Company Announcements Press releases from companies in your industry. Northern Lights Direct Adds Performance Agency Veteran to its Leadership Press release from Northern Lights Direct Post a press release What We're Reading Adweek Wieden + Kennedy Lays Off 11% of Worldwide Workforce The Wall Street Journal Facebook Creates Teams to Study Racial Bias, After Previously Limiting Such Efforts Bloomberg Billboard Ad Revenue Craters 40% With Americans Staying Off Road MediaPost Microsoft, Shutterstock Deal Gives Brands Images For Ads Suggest a story we should read Upcoming Event Take Your First Steps in Building Data-Driven Experiences with Adobe Experience Platform Aug. 11, 2020 - Aug. 11, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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