July 30 - McDonald's boosts marketing budget $200M | Lessons from a CMO named during the pandemic

How Del Monte's Elana Gold handled being named CMO during the pandemic; Walmart fortifies fledgling ad platform with omnichannel analytics offering; Current events fuel higher consumer expectations, concerns for marketers; Wix admits its ads annoy with campaign centered on outlandish viewer complaints View online | Signup | Forward

Daily Dive July​ 30,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive Brand Studio 5 Steps to Achieving Data Analytics Agility Having a holistic view of customers with real-time data is what allows marketers to have true agility. Discover the biggest roadblocks to data agility for marketers and how to avoid them in this playbook.   McDonald's boosts marketing budget $200M to drive recovery The increase comes after the company slashed marketing spend by 70% in Q2, giving it a "sizable marketing war chest" for the remainder of the year.  Q&A How Del Monte's Elana Gold handled being named CMO during the pandemic The first CMO for Fresh Del Monte Produce explains how the role is evolving and details the brand's first campaign under her leadership. Walmart fortifies fledgling ad platform with omnichannel analytics offering Procter & Gamble, Mondelēz and Clorox beta tested Performance Dashboards, which could better position the retailer against rivals like Amazon and Google. Sponsored Content by Marketing Dive Brand Studio Building data-based customer experiences Customers interact with brands across a wide variety of touchpoints, generating tons of valuable data. Find out how to get the most out of your data in this upcoming webinar. Opinion Current events fuel higher consumer expectations, concerns for marketers Three paradigm-shifting events have fanned consumers' wants and needs in 2020, driving higher expectations for 98% of brands, writes Brand Keys' Robert Passikoff. UPDATED Wix admits its ads annoy with campaign centered on outlandish viewer complaints Shot in-house and with Wix employees, the website builder brand's latest marketing effort acts as a mea culpa to win back online haters. Read more news From Our Library Trendline What You Need to Know About Data in Marketing Playbook 6 Ways Self-Service Kiosks Enhance the Customer Experience By Brand Studio Playbook 3 Ways Interactive Guided Shopping Delivers the Future of Authentic Personalization By Brand Studio View all resources What We're Reading The Verge Jeff Bezos can’t promise Amazon employees don’t access independent seller data Yahoo Finance Interpublic Group (IPG) Tops Q2 Earnings and Revenue Estimates Retail Dive Nike names new diversity chief Digiday ‘The sky hasn’t fallen’: Publishers’ programmatic revenues vault back up in June and July Suggest a story we should read Upcoming Event The SMS Marketing Game: What You Need to Know to Stay Ahead Aug. 18, 2020 - Aug. 18, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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