July 15 - NBA, Sprite find more reward than risk with BLM ads | Cheez-It trades binge-watching for Amazon credits

Cheez-It Snap'd ties snack rewards program to binge-watching on Amazon; Consumer habits rapidly evolved in H1 2020. Here's what could stick; Country Time offers stimulus checks to closed lemonade stand owners; ANA: Content marketing budgets jumped before pandemic View online | Signup | Forward

Daily Dive July​ 15,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — mGage Top Strategies for Holiday Success Learn top strategies this holiday to stay engaged with consumers as their behaviors and expectations have shifted in unprecedented times. Watch our webinar.   NBA, Sprite find more reward than risk with BLM ads, study says As more brands wade in with messaging related to the racial justice movement, new research shows ads can be empowering without being exploitative. Cheez-It Snap'd ties snack rewards program to binge-watching on Amazon Users who view a specified amount of themed content each month will receive Amazon credits that can be put toward snacks.  Consumer habits rapidly evolved in H1 2020. Here's what could stick Several trends accelerated by the pandemic, including e-commerce, are becoming integral to marketing strategies, but there may be deeper psychological shifts to consider. Country Time offers stimulus checks to closed lemonade stand owners The Kraft Heinz brand builds on a history of supporting kids with lemonade stands at a time when the pandemic has undercut the summer tradition. ANA: Content marketing budgets jumped before pandemic The percentage of advertisers expressing a "strong commitment" to content marketing doubled to 52% from 26% two years earlier. Deep Dive 9 pivotal campaigns that show how marketing transformed in H1 Rocked by disruption, marketers were pressed to address both a pandemic and racial injustice amid slashed budgets. Some efforts stood out with fresh creative, a hopeful tone or tangible action. Read more news Attributes of High-Performing Marketing Teams In this webinar, explore how marketing leaders can improve the productivity and creativity of their teams through better work management. Learn more From Our Library Playbook How Retailers Can Increase Personalization By Brand Studio Trendline What You Need to Know About Data in Marketing Playbook 6 Ways Self-Service Kiosks Enhance the Customer Experience By Brand Studio Webinar - on demand A 360 Look at the People, Processes, and Data of Re-Opening Retail in 2020 By Brand Studio View all resources Company Announcements Press releases from companies in your industry. 6sense CMO Publishes New Book with Rallying Cry for Sales and Marketing Teams, “No Forms. No Spam. No Cold Calls.” Press release from 6sense Post a press release What We're Reading Variety Why HBO Max, Peacock Are Deadlocked in Talks With Roku and Amazon CNet Google fined $684,000 over 'right to be forgotten' failure Business Insider Airbnb is getting ripped apart for asking guests to donate money to hosts Digiday The end of schmooze: How coronavirus has upended the time-honored practice of industry networking Suggest a story we should read Upcoming Event 5 Attributes of High-Performing Marketing Teams July 22, 2020 - July 22, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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