July 28 - Old Navy taps tweens for Pop Sugar collab | 62% of agencies will ramp up video production

62% of agencies will ramp up video production after readjusting to WFH demands; 1st certified brand safety officers quickly put to the test; Ford plans 'Bring Back Bronco' podcast as famed SUV returns; Target to close for Thanksgiving, double down on same-day services View online | Signup | Forward

Daily Dive July​ 28,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive Brand Studio 5 Steps to Achieving Data Analytics Agility Having a holistic view of customers with real-time data is what allows marketers to have true agility. Discover the biggest roadblocks to data agility for marketers and how to avoid them in this playbook.   Old Navy partners with Popsugar on retailer's 1st tween collection To reflect tweens' social awareness, the gender-inclusive line has graphic T-shirts with optimistic phrases like "Make the World a Better Place" and "We're Gonna Be Alright." 62% of agencies will ramp up video production after readjusting to WFH demands A report reviews how four large creative agencies pivoted to a remote workflow during the pandemic and what changes might persist. 1st certified brand safety officers quickly put to the test Graduating from the Brand Safety Institute's new certification program during a pandemic and just before racial justice protests erupted, these experts help advertisers navigate difficult waters. Sponsored Content by FedEx Office What gets you through market challenges? Your brand. In an uncertain market, give consumers something to be certain about. Ford plans 'Bring Back Bronco' podcast as famed SUV returns Former NPR reporter Sonari Glinton will host the eight-part podcast that tells the history of the Bronco, including moments like the police chase of O.J. Simpson. Target to close for Thanksgiving, double down on same-day services The retail giant will also start its holiday deals in October to reduce crowds and said the changes were made in anticipation of a "very different" holiday season. Deep Dive Back-to-school marketing is more somber under COVID-19, but carries silver linings Ads addressing activism, mental health and remote learning arrive in place of typically sunny seasonal fare, but they might resonate more with grounded Gen Z teens.  Read more news From Our Library Trendline What You Need to Know About Data in Marketing Playbook 6 Ways Self-Service Kiosks Enhance the Customer Experience By Brand Studio View all resources What We're Reading The New York Times Ben & Jerry’s Radical Ice Cream Dreams Adweek Omnicom Releases US Workforce Diversity Data as Part of Broader Action Plan Digiday ‘Anything that will jump-start the market’: TV networks, agencies discuss upfront ‘share’ deals to address advertiser commitment issues The Wall Street Journal Google to Keep Employees Home Until Summer 2021 Amid Coronavirus Pandemic Suggest a story we should read Upcoming Events Take Your First Steps in Building Data-Driven Experiences with Adobe Experience Platform Aug. 11, 2020 - Aug. 11, 2020 | Webinar 2pm ET The SMS Marketing Game: What You Need to Know to Stay Ahead Aug. 18, 2020 - Aug. 18, 2020 | Webinar 2pm ET Using Product Data and Emotional Context to Drive Hyper-Personalization Aug. 18, 2020 - Aug. 18, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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