July 27 - Why somber back-to-school ads could resonate | Domino's hosts virtual film festival

Domino's sets up virtual film festival rewarding fans for making home videos; Face masks in ads viewed favorably by consumers, study says; Michelob Ultra gives NBA fans a way to virtually attend live games; 45% of consumers have changed brand preferences during pandemic, study finds View online | Signup | Forward

Daily Dive July​ 27,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive Brand Studio 5 Steps to Achieving Data Analytics Agility Having a holistic view of customers with real-time data is what allows marketers to have true agility. Discover the biggest roadblocks to data agility for marketers and how to avoid them in this playbook.   Deep Dive Back-to-school marketing is more somber under COVID-19, but carries silver linings Ads addressing activism, mental health and remote learning arrive in place of typically sunny seasonal fare, but they might resonate more with grounded Gen Z teens.  Domino's sets up virtual film festival rewarding fans for making home videos While lighthearted, the concept recognizes that the pandemic may keep people cooped up for several more months, driving demand for creative outlets. Face masks in ads viewed favorably by consumers, study says When ads have subtle mentions of masks, 48% of viewers expressed positive sentiment toward a brand, while 33% reacted negatively and 19% had neutral or mixed feelings.  Sponsored Content by FedEx Office What gets you through market challenges? Your brand. In an uncertain market, give consumers something to be certain about. Michelob Ultra gives NBA fans a way to virtually attend live games A digital experience with Microsoft Teams is part of a sponsorship agreement that makes the AB InBev brand the NBA's official beer. 45% of consumers have changed brand preferences during pandemic, study finds Consumer preferences are shifting in support of brands that prioritize the health of consumers and employees, as well as advancing diversity and inclusion. Read more news From Our Library Trendline What You Need to Know About Data in Marketing View all resources What We're Reading Ad Age How some of America's Hottest Brands are heating up this summer The Wall Street Journal Marketers Experiment With TV Ads in Console Videogames Adweek How White Is Brand Leadership? These Logo Tweaks Tell the Story Digiday ‘Accelerated the need to get there faster’: 5 changes that will drive the future of media post coronavirus crisis Suggest a story we should read Upcoming Events Take Your First Steps in Building Data-Driven Experiences with Adobe Experience Platform Aug. 11, 2020 - Aug. 11, 2020 | Webinar 2pm ET Using Product Data and Emotional Context to Drive Hyper-Personalization Aug. 18, 2020 - Aug. 18, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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