| In just eight weeks, Purple brought in 58% of it's revenue it generated in the entire previous year. The company’s secret? Providing personalized offers to groups like teachers, medical workers, and the military. These programs have taken a commanding role in Purple’s marketing strategy. They’re bringing in 10-15% of all the company’s online revenue and setting the brand apart from the pack. “Our military program has increased conversions by 6x, generated an 25:1 ROAS, and is helping us stand out in our highly competitive space. The success has been phenomenal.” - Purple
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