July 20 - Mtn Dew offers stimulus package for hunters, fishers | TNT campaign recreates Gilded Age New York

TNT teams with iconic NYC businesses to promote 'The Alienist'; EBay readies test of 'floating slots' for promoted listings in search results; Campaign Trail: Audible responds to canceled summer trips with dreamy airline ads; NBC spoofs its own ad pitch with '30 Rock' primetime special View online | Signup | Forward

Daily Dive July​ 20,​ 2020 | Today's news and insights for marketing leaders Mtn Dew creates stimulus package to support hunting and fishing The $100,000 Mtn Dew Outdoor Stimulus is a nod to government programs designed to help citizens and businesses stay afloat during the current economic downturn. TNT teams with iconic NYC businesses to promote 'The Alienist' Co-branded efforts with Delmonico's, Bergdorf Goodman, Old Forester and D.S. & Durga key into the show's setting of New York's 19th century Gilded Age. EBay readies test of 'floating slots' for promoted listings in search results The e-commerce platform plans to invest in improvements to its algorithms to improve quality and relevance of promoted listings and organic search results. Column Campaign Trail: Audible responds to canceled summer trips with dreamy airline ads Styled to mimic vintage creative, new spots by the Amazon-owned audiobook platform transport listeners to Mars, Hogwarts and Gilead. NBC spoofs its own ad pitch with '30 Rock' primetime special Instead of a virtual presentation, NBCUniversal called in its roster of talent on Thursday night to reboot the sitcom and flaunt new ad offerings. Read more news New Applications for Marketing Analytics In our latest Trendline, explore how companies like Reebok and Target are leveraging data and analytics to improve customer engagement and drive loyalty amid the global pandemic. Access Now From Our Library Trendline How Retail Marketers are Engaging Gen Z Playbook How Retailers Can Increase Personalization By Brand Studio Trendline What You Need to Know About Data in Marketing View all resources What We're Reading Business Insider Disney has reportedly slashed its Facebook advertising budget amid a big-business boycott of the social media platform Digiday Inside The New York Times' first-party data play The Wall Street Journal Back-to-School Shopping Is Off to a Rough Start Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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