July 29 - Honda evokes Disney charm for Odyssey | Wix wants to win back online haters

Wix admits its ads annoy with campaign centered on outlandish viewer complaints; Pepsi kicks off soccer quiz on Houseparty video chat app; 1st certified brand safety officers quickly put to the test View online | Signup | Forward

Daily Dive July​ 29,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive Brand Studio 5 Steps to Achieving Data Analytics Agility Having a holistic view of customers with real-time data is what allows marketers to have true agility. Discover the biggest roadblocks to data agility for marketers and how to avoid them in this playbook.   Honda evokes Disney memories with 'Enchanted Odyssey' digital campaign The Odyssey minivan is popular with millennial parents, so the carmaker is targeting the group with a Pinterest microsite and custom Disney playlist for road trips. Wix admits its ads annoy with campaign centered on outlandish viewer complaints Shot in-house and with Wix employees, the website builder brand's latest marketing effort acts as a mea culpa to win back online haters. Pepsi kicks off soccer quiz on Houseparty video chat app Timed to the return of the Champions League, the Pepsi Football Trivia Deck has more than 250 questions for soccer fans to answer over a video call. 1st certified brand safety officers quickly put to the test Graduating from the Brand Safety Institute's new certification program during a pandemic and just before racial justice protests erupted, these experts help advertisers navigate difficult waters. Read more news From Our Library Trendline What You Need to Know About Data in Marketing Playbook 6 Ways Self-Service Kiosks Enhance the Customer Experience By Brand Studio View all resources What We're Reading The Wall Street Journal Big Tech to Appear Before Congress on Wednesday Campaign Burger King clears the air: Chain says it has not pulled its flatulent cow campaign Bloomberg Shopify Sales Double With Merchants Forced Into Online Future Digiday ‘Hooked on the Facebook drug’: Media buyers say smaller brands will return to the platform, but bigger brands will continue to boycott Suggest a story we should read Upcoming Events Take Your First Steps in Building Data-Driven Experiences with Adobe Experience Platform Aug. 11, 2020 - Aug. 11, 2020 | Webinar 2pm ET The SMS Marketing Game: What You Need to Know to Stay Ahead Aug. 18, 2020 - Aug. 18, 2020 | Webinar 2pm ET Using Product Data and Emotional Context to Drive Hyper-Personalization Aug. 18, 2020 - Aug. 18, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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