2020 Analyst Guide to Customer Data Platforms

 

According to the latest Gartner research, a customer data platform can unify a company's customer data from marketing and other channels to enable customer modeling and optimize the timing and targeting of messages and offers.
 
Get your copy of the 2020 Gartner Market Guide for Customer Data Platforms today to learn about the current CDP landscape, find out what a CDP offers marketers, and get a list of representative vendors by type.
 
We believe you'll gain insights into:

  • The four types of customer data platforms and how they are different
  • Questions to ask yourself when deciding whether or not to deploy a CDP
  • The essential capabilities of a CDP: data collection, profile unification, segmentation, and activation
Get Your Copy
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