Weekender: Coors Light boosts morale with new ads, free beer in 'sucky times'

View online | Signup | Forward Weekender May​ 2,​ 2020 | A roundup of this week's most read stories

BROUGHT TO YOU BY — Datorama, A Salesforce Company Navigate your data with confidence During times of uncertainty, data and analytics can guide marketers. Learn about the key ways that data impacts decision-making and marketing success. Read more in the Marketing Intelligence Report.   Note from the editor You might notice something different about our newsletter today. As we've grown, we've gone deeper in our coverage and launched this weekend edition. In last year's Reader Survey, we heard clear feedback from you and your industry peers about the need to better understand what each newsletter provides, and which suits your needs best. We're excited to unveil our new look and branding for each of our newsletters. Weekender - which arrives every Saturday as a roundup of the week's most read stories Daily Dive - which arrives every weekday in your inbox with the most important news and insights for marketing leaders We believe these changes make each of our newsletters more clearly distinct and ultimately valuable for you. If you have any feedback that you'd like to share with us, please email us at marketing.dive.editors@industrydive.com. As always, you can manage your subscriptions for our newsletters based on your preferences. Davide Savenije Editor-in-Chief Twitter | E-mail Coors Light boosts morale with new ads, free beer in 'sucky times' A new campaign ties into an ongoing "Made to Chill" platform that's positioned the Molson Coors brand as refreshing to fans' spirits. Miller High Life helps couples get married at home A contest for couples whose weddings were canceled due to the coronavirus pandemic is offering three winners an officiant, photographer and $10,000. Taco Bell, Chipotle adjust marketing around Cinco de Mayo amid coronavirus One is leaning into an influencer-led TikTok activation, while the other is translating its experiential expertise to an at-home environment. American Airlines' ad signals return to brand-building A new 40-second spot features user-generated visuals and expresses the brand's heritage as a 94-year-old airline that's weathered many hard times. Soul of discretion: What's selling in the COVID-19 pandemic? After stocking up on essentials, consumers have begun targeted discretionary spending. What have they deemed worth buying during a quarantine? A Comprehensive Guide to Implementing Marketing Attribution In this playbook, discover how an impartial attribution solution allows you to track and attribute conversions across all channels and throughout the full customer journey funnel. Learn More Best of What We're Reading The Washington Post Advertising adjusts for a new reality: Sweatpants for staying home and toilet paper that cares AdExchanger OpenX Cuts Staff, Hours And Executive Pay In Response To Reduced Marketer Spend The Wall Street Journal Mark Zuckerberg Asserts Control of Facebook, Pushing Aside Dissenters Bloomberg WPP Revenue Slumps in March With Advertising Budgets in Freefall The New York Times An ESPN Commercial Hints at Advertising’s Deepfake Future CNET YouTube to stream Tribeca, Cannes, Sundance films for free starting May 29 Suggest a story we should read Upcoming Events The Impact of COVID-19 on E-commerce Deliveries and Returns May 12, 2020 - May 12, 2020 | Webinar 2pm ET How to Create Personalized Site Experiences May 19, 2020 - May 19, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Mobile Marketer | Social Media Today Connect With Us Twitter | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive: Daily Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip