 May 8, 2020 | Today's news and insights for marketing leaders Note from the editor The rapid clip of news around the coronavirus can be overwhelming, especially since the pandemic has made daily life so hectic. Below, we've assembled a special newsletter that provides a detailed look at how the situation has evolved over the past few months and the ways in which marketing is quickly changing to address new needs and opportunities.
We believe it is important to dive deeper into these trends now, as the coronavirus' effects on everything from agency partnerships to shopper behavior will prove long-lasting. We hope these stories provide actionable insights, and if there is a narrative thread you think we're missing, please reach out at the email address listed in my bio below.
At the same time, it's important to make time to reflect during this tumultuous period. That's why today all of our employees have a collective and mandatory day off. Taking a break to reset will help ensure we continue to bring you deep daily coverage of the crisis and its impact on marketing.
With that sentiment, we hope you are staying safe and healthy, and taking time to relax for yourself as well. As always, thank you for reading.
 Peter Adams
Reporter, Marketing Dive
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The demand for businesses tangibly contributing to public good will only grow in the tumultuous months ahead, analysts said. |
Deep Dive Social distancing mandates upended in-person activations, leading brands like Chipotle to get creative with cultivating connections online. But can they sustain momentum once the pandemic subsides? |
Marketers would do well to note the shift, as 42% of people say they will fundamentally change how they shop. |
Q&A Chris Brandt explains how the QSR changed its entire marketing plan in the past month, leading it to enlist Zoom and support healthcare workers. |
Deep Dive Sales for the category remain strong, but marketers must rethink their strategies now to sustain momentum through a recession and adjust to altered shopper habits. |
Brands may struggle to balance consumer desire to move on from pandemic messaging with the need to be responsible corporate citizens. |
Raja Rajamannar spoke to Marketing Dive about quickly pivoting to an at-home strategy for Mastercard's Priceless platform that integrates the sonic branding architecture. |
U.S. sales soared as shoppers stocked their pantries with toilet paper, laundry detergent and cough medicine. |
Deep Dive The in-house model's focus on cost and efficiency may be appealing in a tough economy, but existing problems with the approach may be amplified. |  | In this webinar, discover how leading companies are mastering customer experience management and creating a unified digital strategy. | | Upcoming Events May 12, 2020 - May 12, 2020 | Webinar 2pm ET
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