Weekender: Campaign Trail: Totino’s spaces out with ‘I Think You Should Leave’ crew

Signup Weekender Nov.​ 16,​ 2024 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Klue You Lost the Deal. Your Buyers Know ‘Why’. Klue’s 360° Win-Loss captures and analyzes objective feedback from your buyers to remove bias from decisions being made about your product and go-to-market strategy. Learn more.   Column Campaign Trail: Totino's spaces out with 'I Think You Should Leave' crew The General Mills brand and Dentsu Creative — with the help of an animatronic alien — took an entertainment-first approach to deliver a value message. Target debuts 'weirdly hot' Santa for second holiday advertising push The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too transactional. How Sprite remixed 'The Night Before Christmas' for its holiday campaign The brand's first new holiday campaign in three years promotes a popular seasonal flavor by turning NBA star Anthony Edwards into "Anta Claus." Sponsored Content by Grammarly [Webinar] Decode AI ROI: Measure What Matters Join this webinar for a data-backed approach to AI measurement. Learn how to justify scaling with confidence—straight from leaders who live and breathe AI. Save your seat. Pepsi swaps out burger chain soda orders in brand's latest video stunt "Undercover Cups" shows reps going into McDonald's, Burger King and Wendy's — all Coke partners — to replace soft drink orders with Pepsi. McDonald's holiday cups entertain with Doodles content, digital collectibles A collaboration with a Web3-fueled entertainment brand includes a "pack ripping" experience on the chain's app, a merch drop, new song and more. Heineken USA names new CMO focused on brand building Alison Payne, who succeeds longtime marketer Jonnie Cahill, previously revamped brands like Dos Equis and oversaw global beer offerings. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive 'Merry and bright': How marketers are evolving for ambitious holiday shoppers Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence. Why Retail Media Might Enhance Your Brand Considered the ideal advertising trifecta of connection, audiences, and data, it’s no wonder why retail media is experiencing huge growth. Learn why more brands are choosing this solution in this playbook. Download Now From Our Library Virtual Event Playback Insights Into the 2024 Holiday Shopping Season Virtual Event Playback How to Navigate and Capitalize on Retail Media Networks Playbook How to Use Predictive Data to Boosts C-Store Visits Custom content for Arity View all resources Best of What We're Reading TechCrunch Perplexity brings ads to its platform Engadget Meta will have to defend itself from antitrust claims after all Digiday Google is getting ready to unveil how Chrome’s cookie opt-in model will work, sources say Deadline Freevee To Shut Down As Amazon Consolidates Subscription & Free Content Under Prime Video Ad Age Mattel’s porn site misprint — marketing experts on the toymaker’s response and potential fallout Variety Spotify Tops Q3 Forecasts, Reaches 252 Million Premium Subscribers as Revenue Climbs 19% Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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