May 7 - Peloton pauses marketing as sales jump | Consumers tire of COVID-19-related ads

Consumers tire of COVID-19-related ads, survey finds; PepsiCo spotlights essential workers in new 'Stronger Together' platform; 15% of programmatic ad spend disappears in the supply chain, study says; What does the marketing funnel look like post-pandemic? View online | Signup | Forward

Daily Dive May​ 7,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive Brand Studio How to Build Personalized Website Experiences In this webinar, learn how to leverage data and technology into a comprehensive person-based marketing strategy and personalized site experiences. Learn more.   Note from the editor Instead of our usual daily news coverage, on Friday you will receive something a little different: a special edition of our newsletter looking at the big picture of the coronavirus crisis and how it's impacting the marketing industry. Amid the fast pace of news over the last several months, we believe it's valuable to step back and take the long view. This newsletter will highlight the most important coronavirus stories, trends and insights that we've reported on over the last several months. We hope it helps you make sense of what we've seen so far, and where things may go from here. Stay tuned — our special edition will arrive in your inboxes tomorrow. Natalie Koltun Editor, Marketing Dive Twitter | Email UPDATED Peloton hits brakes on marketing as at-home fitness sells itself CFO Jill Woodworth said word-of-mouth will play a larger strategic role moving forward, and the departure of Peloton's head of global marketing signals larger changes could be afoot. Consumers tire of COVID-19-related ads, survey finds Brands may struggle to balance consumer desire to move on from pandemic messaging with the need to be responsible corporate citizens. PepsiCo spotlights essential workers in new 'Stronger Together' platform Some workers from Southeastern states will be featured in 30-second ads on iHeartRadio's Elvis Duran and The Morning Show and The Breakfast Club. 15% of programmatic ad spend disappears in the supply chain, study says About 51% of ad spend by brands goes to publishers after agencies, platforms and vendors collect their fees, while 15% disappears into the unknown. Opinion What does the marketing funnel look like post-pandemic? Brands can lay the foundation by pivoting their strategies now and addressing existing communities, writes MobileFuse Founder and CEO Ken Harlan. Read more news Best Practices for Customer Experience Management In this webinar, discover how leading companies are mastering customer experience management and creating a unified digital strategy. Learn More What We're Reading City A.M. S4 Capital shares rise as advertising firm shrugs off Covid-19 hit AdExchanger Failure To Launch: Why Xandr's 'Community Garden' Was Always A Long Shot Supply Chain Dive Pandemic tests Wayfair's operational efficiency as orders increase, losses continue Adweek Essay: How It Fell to Private Industry to Come to America's Aid During the Coronavirus Crisis Suggest a story we should read Upcoming Events The Impact of COVID-19 on E-commerce Deliveries and Returns May 12, 2020 - May 12, 2020 | Webinar 2pm ET How to Create Personalized Site Experiences May 19, 2020 - May 19, 2020 | Webinar 2pm ET How Competitive Intelligence Can Optimize Your Go-To-Market Strategy May 27, 2020 - May 27, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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