May 6 - McDonald's, Heinz serve up puzzles | Bud Light Seltzer kicks off virtual concert series

Bud Light Seltzer kicks off summer with virtual concert series; Roku's ad platform launches with Drizly, Experian, Intuit TurboTax and Lexus; What does the marketing funnel look like post-pandemic?; Are CMOs failing brands or are brands failing CMOs? View online | Signup | Forward

Daily Dive May​ 6,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive Brand Studio How to Build Personalized Website Experiences In this webinar, learn how to leverage data and technology into a comprehensive person-based marketing strategy and personalized site experiences. Learn more.   McDonald's, Heinz serve up puzzles to keep consumers occupied — or flustered — during lockdown Beyond keying into a major quarantine trend, Heinz's offering — made of 570 pieces in identical red — appears designed to drive people up a wall. Bud Light Seltzer kicks off summer with virtual concert series Weekly livestreams will benefit the American Red Cross and promote the brand's Open for Takeout tool that links users to order from local bars. Roku's ad platform launches with Drizly, Experian, Intuit TurboTax and Lexus The new platform comes as Roku aims to drive more revenue from advertising.  Opinion What does the marketing funnel look like post-pandemic? Brands can lay the foundation by pivoting their strategies now and addressing existing communities, writes MobileFuse Founder and CEO Ken Harlan. Deep Dive Are CMOs failing brands or are brands failing CMOs? A pandemic has made the role of the chief marketing officer even more complex, but the position has been under attack for years. Read more news Best Practices for Customer Experience Management In this webinar, discover how leading companies are mastering customer experience management and creating a unified digital strategy. Learn More What We're Reading Food Dive Online alcohol sales may see permanent rise as coronavirus alters shopping habits Bloomberg Disney Takes $1.4 Billion Coronavirus Hit, With Worse Ahead CNBC Airbnb to lay off nearly 1,900 people, 25% of company The Wall Street Journal 'Safe' Becomes Rural Tourism Pitch to a Distancing Public Adweek Rubicon Project and Telaria to Cut at Least 8% of Staff Following Acquisition Suggest a story we should read Upcoming Event How to Create Personalized Site Experiences May 19, 2020 - May 19, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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