May 5 - Clorox refreshes ad strategy | Gen Z wants fun ads amid pandemic boredom

Gen Z wants fun, exciting ads amid pandemic boredom, survey says; Patrón goes virtual for the 'Super Bowl of tequila'; Are CMOs failing brands or are brands failing CMOs?; Anheuser-Busch wins appeal in corn syrup battle with Molson Coors View online | Signup | Forward

Daily Dive May​ 5,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive Brand Studio How to Build Personalized Website Experiences In this webinar, learn how to leverage data and technology into a comprehensive person-based marketing strategy and personalized site experiences. Learn more.   Clorox refreshes ad strategy with digital media shift, $50M budget increase The company said it will be "very bullish" with its ad spend as it looks to hold onto new customers trialing its products during the pandemic. Gen Z wants fun, exciting ads amid pandemic boredom, survey says Signs of "coronavirus fatigue" suggest marketers can change the tone of their ads to more traditional content that's still mindful of public health concerns. Patrón goes virtual for the 'Super Bowl of tequila' This year, the Bacardi-owned brand is enlisting bartenders and restaurants to help consumers celebrate Cinco de Mayo at home. Deep Dive Are CMOs failing brands or are brands failing CMOs? A pandemic has made the role of the chief marketing officer even more complex, but the position has been under attack for years. Anheuser-Busch wins appeal in corn syrup battle with Molson Coors The Seventh Circuit Court of Appeals wrote in its decision if the brewer does not like the "sneering tone" of the ad, it "can mock" its rival through its own advertisement. Jared hosts virtual weddings with #LoveCantWait TV, social campaign A positive message of love in the face of a pandemic may appeal to couples looking for inspiring messages after canceling their in-person ceremonies. Mucinex enlivens coronavirus PSA content with Instagram superhero art Visuals encourage consumers to continue boring at-home activities even as shelter-in-place orders lift to protect frontline workers and stave off a feared second wave of cases. Read more news What We're Reading Bloomberg Amazon Wins Business From Reluctant Brands After Virus Closes Stores CNBC Facebook, Google and Snap have found their knight in shining armor as ad spending craters Vox An Amazon VP's resignation shows internal unrest is rising to the top Suggest a story we should read Upcoming Event The Impact of COVID-19 on E-commerce Deliveries and Returns May 12, 2020 - May 12, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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