May 26 - PepsiCo links restaurant relief to culture | Budweiser honors healthcare workers, military heroes

Budweiser honors healthcare workers and military heroes in new campaign; United Airlines debuts cleaning protocols with Clorox to lure back flyers; 59% of ad agency employees working longer during pandemic, study says; Campaign Trail: Muscle Milk flexes mental resilience under PepsiCo banner View online | Signup | Forward

Daily Dive May​ 26,​ 2020 | Today's news and insights for marketing leaders Q&A PepsiCo Foodservice CMO on linking restaurant relief to culture amid a pandemic Scott Finlow spoke to Marketing Dive about how the food and beverage giant's purposeful efforts have tapped into what's popular now, including John Krasinski's "Some Good News." Budweiser honors healthcare workers and military heroes in new campaign The brand, which has shown its skill in the past at delivering heart-tugging ads, debuts its latest effort as the pandemic continues to impact consumer behavior. United Airlines debuts cleaning protocols with Clorox to lure back flyers Teaming with the P&G brand and the Cleveland Clinic is designed to reshape the airline's image after photos of packed planes circulated on social media. Sponsored Content by Claritas Know more about this trillion-dollar consumer market On average, US African-American households spend $50,333 per year on goods and services and 51% spend more than 5 hours per week online. Get to know these consumers and how to engage them. Read the report! 59% of ad agency employees working longer during pandemic, study says The pandemic has led many advertisers to pull back on their spending, but many also have had to revamp strategies and ad creative. Column Campaign Trail: Muscle Milk flexes mental resilience under PepsiCo banner "Own Your Strength" is the protein beverage's first effort since being acquired in 2019 and aims to connect with fitness buffs stuck at home during the pandemic. Read more news How to Plan for an Uncertain Back to School Season The back to school shopping season will look very different in the face of COVID-19. Explore how marketers can remind agile in the face of uncertain consumer behaviors. Learn More From Our Library Playbook The Comprehensive Guide to Implementing Attribution By Brand Studio Playbook Planning for Back to School When the Season Isn't Certain By Brand Studio Playbook 5 Revenue-Boosting Marketing Opportunities Using Creative Automation By Brand Studio Playbook 3 Ways Retail Executives Are Preparing for the Future of In-Store Tech By Brand Studio View all resources What We're Reading Food Dive Consumers and manufacturers rethink DTC's promise as pandemic alters shopping habits Digiday Why the TV ad industry is resisting guarantees commercials will lead to sales Adweek Luxury Marketers Might Be Missing a Huge Opportunity Right Now The Wall Street Journal Not Even a Pandemic Can Slow Down the Biggest Tech Giants Bloomberg Left-Wing Podcasters Are Charting a Future Without Bernie Sanders Suggest a story we should read Upcoming Event How Competitive Intelligence Can Optimize Your Go-To-Market Strategy May 27, 2020 - May 27, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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