May 11 - Hormel hosts 'hope-filled' film festival | Grey Goose hires bartenders for mixology series

Campaign Trail: Rothy's weaves sustainability into luxury's evolving definition; Grey Goose hires bartenders for video mixology series; Pedigree supports contactless pet adoption with Zoom tie-in View online | Signup | Forward

Daily Dive May​ 11,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive Brand Studio Create and Measure Success with Competitive Intelligence Understanding your industry's competitive landscape is the first step in building a go-to-market strategy. Learn more in this upcoming webinar.   Hormel hosts virtual festival of 6 'hope-filled' films on YouTube A programming slate focused on people who beat incredible odds comes as established film festivals, including Cannes, are forced to reset their plans. Column Campaign Trail: Rothy's weaves sustainability into luxury's evolving definition Creative from the DTC brand that upcycles plastic water bottles into shoes examines how luxury increasingly centers on consumers expressing their values through style choices. Grey Goose hires bartenders for video mixology series "House Pour" gives a face to the many bar workers who are out of work due to coronavirus-related shutdowns. Pedigree supports contactless pet adoption with Zoom tie-in Starting tonight, the Mars-owned brand is jumping on the Zoom boom to help prospective pet owners virtually connect with dogs. Read more news What We're Reading Ad Exchanger Top CPG Brands Rush To Take Advantage Of DTC Businesses The Wall Street Journal TV Cord-Cutting Hits Record as Coronavirus Shuts Businesses CNBC Roku reports strong user growth, but sour ad business outlook The Drum NYT 'hastens' transformation of ads biz as it braces for a 55% plunge in ad sales Suggest a story we should read Upcoming Events The Impact of COVID-19 on E-commerce Deliveries and Returns May 12, 2020 - May 12, 2020 | Webinar 2pm ET Adapting Your Customer Experience Management Strategy May 20, 2020 - May 20, 2020 | Webinar 2pm ET How Competitive Intelligence Can Optimize Your Go-To-Market Strategy May 27, 2020 - May 27, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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