March 4 - Coronavirus roils Google, Fox News event plans | Will loyalty programs reign in cookie-less era?

Will loyalty programs gain renewed value in a cookie-less era?; Arby's names P&G's Patrick Schwing as CMO; Lay's calls on Lionel Messi, Lieke Martens for soccer tournament spot; Nonprofits and consumer brands borrow from each other's playbook to engage millennials View online | Sign up | Forward

Marketing Dive's Top News Daily edition | March​ 4,​ 2020 BROUGHT TO YOU BY — Marketing Dive Brand Studio The Marketing Department of the Future To meet new roles and challenges, today’s marketers must assess how their function can best contribute to a digitally transformed organization. Find out how in our playbook: Download now. Google cancels I/O, Fox News backs out of upfronts as coronavirus continues to roil events The latter case suggests any expected silver lining for TV broadcasters from people staying home could be offset by further cancellations. Deep Dive Will loyalty programs gain renewed value in a cookie-less era? Brands from Sephora to Red Lobster are revisiting their rewards strategies amid tighter ad-targeting restrictions and greater demands for data privacy. Arby's names P&G's Patrick Schwing as CMO Schwing previously led the global interactivity and innovation group at Oral-B, P&G's consumer dental care brand. ​ Sponsored Content by Acxiom Tackling identity's biggest challenges in a cookieless world Identity is the key to creating a singular customer view across channels, devices and touchpoints, in addition to guiding a superior customer journey. Lay's calls on Lionel Messi, Lieke Martens for soccer tournament spot The players star in a 60-second spot, behind-the-scenes footage and special-edition packaging ahead of the UEFA Champions League final. Nonprofits and consumer brands borrow from each other's playbook to engage millennials Just as marketers are employing cause-focused efforts, charitable organizations are tapping tactics espoused by deep-pocketed brands. Jaguar taps James Bond credits director for new ad campaign A series of six ads combines live-action footage with CGI to show the new F-TYPE sports car racing alongside wild horses, among other feats.  Opinion Blockchain may be the answer to marketers' trust gap The technology can slash fraud, provide reliable metrics for digital advertising and help marketers safeguard consumer privacy, writes PwC's U.S. CMO Matthew Lieberman. Read more news Study Shows Gen Z Prefers to Purchase In Stores Many formerly online-only brands such as Casper and Allbirds are opening showrooms to stay competitive. Learn how to site your next store in our upcoming webinar. Register Now What We're Reading MediaPost Olympics 90% Sold At $1.25B, NBCU Insured If Games Are Cancelled CNet Facebook gives WHO free ads to cut down coronavirus misinformation Ad Exchanger As DSPs Go Under, Exchanges Get Tough About Getting Paid Adweek Travel Uncertainty Leaves Agencies in Wait-and-See Mode on Booking for Cannes Lions Suggest a story we should read Upcoming Events How to Intelligently Prevent Fraud and Drive Growth March 11, 2020 - March 11, 2020 | Webinar 2pm ET Why Every Brand Should Be Rethinking Their Influencer Strategy March 24, 2020 - March 24, 2020 | Webinar 11am ET How Marketing Will Lead Businesses in 2020 and Beyond March 26, 2020 - March 26, 2020 | Webinar 11:30am ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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