March 2 - Sonic drives away from '2 Guys' to showcase families | CMOs lose status in shift to tech

CMOs lose status as companies shift spending to technology; How coronavirus could impact marketing, from e-commerce to the Olympics; Callaway Golf's shoppable video ad drives click throughs, cuts bounce rate; Comic Dive: Bye Bye, Brandless View online | Sign up | Forward

Marketing Dive's Top News Daily edition | March​ 2,​ 2020 BROUGHT TO YOU BY — Marketing Dive Brand Studio The Marketing Department of the Future To meet new roles and challenges, today’s marketers must assess how their function can best contribute to a digitally transformed organization. Find out how in our playbook: Download now. Sonic Drive-In shifts away from '2 Guys' to showcase real families The chain's first work with new agency Mother includes a brand identity refresh that focuses on real people. CMOs lose status as companies shift spending to technology The number of companies that said CMOs were among their best-paid officers fell 35% from 1999 to 2017, a study found. How coronavirus could impact marketing, from e-commerce to the Olympics The outbreak may have a cooling effect on a year that was forecast to see greater media investments, and highlights realities unique to the digital age. Callaway Golf's shoppable video ad drives click throughs, cuts bounce rate Targeted audiences were divided into baby boomer/Gen X and millennial/Gen Z​ cohorts to gather data about product interest by age group and club category. Column Comic Dive: Bye Bye, Brandless As marketers grapple with digital transformation, the DTC darling's downfall highlights the challenges of building private label brands. Read more news Study Shows Gen Z Prefers to Purchase In Stores Many formerly online-only brands such as Casper and Allbirds are opening showrooms to stay competitive. Learn how to site your next store in our upcoming webinar. Register Now What We're Reading Variety Coronavirus Spread Benefits Netflix, Other ‘Stay-at-Home’ Companies, Analysts Say Bloomberg BMW to Livestream Debut of New Model After Geneva Show Called Off The Wall Street Journal AT&T Adds Another TV Option to Lure Cord-Cutters Digiday ‘Publishers are going to screw it up’: Confessions of a CPG marketer on life after third-party cookies Suggest a story we should read From Our Library Webinar - on demand How AI and Cross-Industry Intelligence Will Power the Retail Experience in 2020 By Brand Studio View all resources Upcoming Events Why Every Brand Should Be Rethinking Their Influencer Strategy March 24, 2020 - March 24, 2020 | Webinar 11am ET How Marketing Will Lead Businesses in 2020 and Beyond March 26, 2020 - March 26, 2020 | Webinar 11:30am ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Mobile Marketer | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 7+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip